Course outline
Cognition
1. First-Hands-On Plays Summary & Update –. the most effective IP ops of the half-year.
2. A Personal IP Is the Biggest Dividend of the Next Decade –. its long-term value.
3. Self-Media's Past & Present –. its full rise and development.
4. The Eye-Opening Personal-IP Profit Models –. multiple ways to monetize.
Strategy
5. The Triangle Rule for a Super IP –. three key strategies.
6. The 80/20 Rule for an Industry IP –. applying the principle.
7. The Quietly Profitable IP Tracks –. today's most lucrative niches.
8. The IP Core & Persona Premium –. how persona lifts IP value.
Business Model
9. Decoding Douyin's 2024 New Rules –. adapting to changes.
10. First Set Your Monetization Model –. building the profit framework.
11. The 2024 Public + Private Closed-Loop Monetization Model –. combined strategy.
12. Business Positioning for a Personal IP –. targeting your market.
Persona Building
13. Without a Persona You'll Never Monetize –. shaping a unique image.
14. Three Steps to an Unforgettable Image.
15. Three Likeable Persona-Tag Designs.
16. The Four-Dimension Persona Method.
Content & Distribution
17. The Three Elements of Hit Content.
18. How to Deploy Content to Get Unlimited Traffic.
19. The Copywriting Production Process of a Super IP.
20. Hands-On: Making a Hit Video.
Video Production & Technology
21. How to Speak Fluently and Naturally.
22. Avoiding Bad Shooting Habits for Strong Presence.
23. How to Make Your Video Expression Better.
Operations & Promotion
24. Douyin's Recommendation Mechanism & Posting Tips.
25. Short-Video Placement Plans & Proposals.
26. Choosing Your Main Product Wisely.
27. Building a Matrix of Accounts.