Course Intro
–. 1: Content & Goals
–. 2: Teacher Gong Intro
–. 3-5: Syllabus & Who It's For
Platform Awareness & Ops Basics
–. 8-10: 1688 Basics & Customer Traits
–. 11-12: Buyer Growth Trends & Platform Development
–. 13-17: The Three Factors & B2B Thinking
–. 18-19. Customer-Acquisition Mindset & Traffic Funneling
Company & Product Positioning
–. 25-27: Company Positioning & Meaning
–. 28-30: Positioning Types & Operating Models
–. 31-33: Competitor & Customer Analysis
Visual & Design Strategy
–. 34-36: Design Framework & Discovering Advantages
–. 37-41: Design Rules in Detail
–. 42-44. Ad Law & Qualifications
–. 45-48: Design Practice & Cases
Product & Frontend Ops
–. 50-54: Product Photography & Material Choice
–. 55-57: Homepage & Detail-Page Design Practice
–. 58-60: Frontend & Backend Interface Functions
Marketing & Customer Management
–. 82-84: Marketing Strategy & Customer Management
–. 85-87: Distribution Management & Per-Product Pricing
Order-Boosting & Promotion
–. 114-117: Order-Boost Tips & Risk Avoidance
–. 118-123: The 30-Day Single-Link Sales Strategy
–. 124-131: Paid Promotion & Digital Marketing