The 2024 Beauty-Marketing Course: Short Video, Live Tech, Opening & Anniversary Strategy, and Video Editing

Course outline

Short-Video Production
–. Basics
–. Online Tagging From 0 to 1
–. The Talking-Head 40-Traffic Video Play
–. The Outdoor 30-Traffic Video Play
–. Shooting & Editing Atmospheric Work
–. How to Find People to Shoot

–. Intermediate
–. Dou+ Placement
–. Closing New Customers via the Comment Section
–. The Full New-Customer Chat-to-Close Flow
–. Traffic-Style Font Editing
–. Traffic-Style PIP Editing

–. Professional
–. Making Your Own Cover Template
–. Keyframe Editing
–. Atmospheric Music Beat-Sync Editing
–. Traffic-Style Sound-Effect Editing
–. Traffic-Style Character-Effect Editing

Live Setup & Skills
– Live Basics
– Basic Live Settings
– Building a Phone Scene-Based Live Room
– What to Prepare for Phone Live
– Opening Traffic With Preview Videos
– Lifting Retention & Viewer Count With Red Packets

– Advanced Live
– Lifting Retention With Lucky Bags
– Admin Replies + Comment Control
– Lifting Closes With Group-Buy Flash Deals
– Driving Paid Traffic With Juliang Local Push
– Using an Atmosphere Team to Lift Closes

– Platform Ops
– Proactively Finding Room Prospects Who Didn't Order
– Merchant Live Formats (Phone)
– Merchant Live Formats (Camera)
– Green-Screen Room Setup
– Green-Screen Live Flow

Marketing Strategy
– Opening & Anniversary Marketing
– Opening Playbook (2 lessons + live demo)
– Anniversary Marketing (4 lessons, incl. live demo)

– Holiday & Occasion Marketing
– Pre-Selling & Private-Domain Fission
– How a Store Opens Group-Buy
– Decorating a Douyin Store Page
– Designing & Listing Group-Buy Items
– Setting Verifiers & Redeeming Douyin Coupons

– Personal IP & Brand
– Personal-IP Douyin Course (3 lessons, incl. live demo)
– The Store's Douyin Account, Full Flow (3 lessons)
– Hanging Group-Buy in the Room

Video Editing
– Basic Editing
– Black-Screen Openings
– Subtitle Settings
– Video Covers
– Music Beat-Sync
– Effect Sounds & Auto Voice

– Advanced Editing
– Beauty Filters
– Pinned Comments
– Slow-Motion Ops
– Keyframes
– The Jianying Editing Interface

– Editing Series
– Importing & Adjusting Material
– Ratio & Background Settings
– Trimming & Combining Content
– Adding & Adjusting Audio
– Adding Subtitles & Stickers