Course outline
Setup & Install
– Choosing an SEO-Friendly Domain
– Buying Domain & Server
– DNS + Server Setup + Site Install
–. WordPress Theme & Plugin Install
–. Opening a Free Business Email
The WordPress Platform
–. WordPress Themes Intro
–. The Left-Hand Backend Nav
–. Enfold Child Theme Options
–. Theme Options Series
SEO Strategy & Optimization
–. SEO Basics
–. The Main Elements of a Page
–. B2B Site Page Layout
–. Keyword-Research Tools
–. Picking the Keywords Worth Targeting
–. SEO Tools: Chrome Plugins
–. Keyword Types
–. Keyword Layout & Checklist
–. Preparing On-Page SEO Content
–. Practice: Turning Keyword Lists Into On-Page Outlines
–. Image SEO in Detail
Page Building & Optimization
–. Building a Single Product Page (Video)
–. The ABOUT US Page Series
–. Product-Category Page Optimization
–. Homepage Design & Optimization
–. Homepage Build & Rank Math Optimization
–. Site Name & Link Settings
Advanced Features & Plugins
–. Form Maker Plugin in Detail
–. Adding B2C Online Retail to the Site
–. Backlink Building
–. Rank Math Detailed Setup (Hands-On)
Content Marketing & Customer Mgmt
–. Finding the Right Writers
–. Blog Content Marketing
–. The Blog Page + Publishing via Email
–. Managing Orders & Customers on the Site
Maintenance & Monitoring
–. Site Maintenance & Promotion
–. Adding Live Chat
–. Monitoring Conversion Rates
– How to Find Your Old UA Code After the GA Update
– The New SiteGround Backend Guide
– How to Bind Multiple Domains to One Site
Additional Tips & Tools
– Subdomain Applications
– How to Add & Install Subdomains
– Speed: Setting Up CDN Acceleration
– Selecting & Uploading Single-Product Keywords
– Clever Use of Attributes
– Some Free Google Tools
– Removing Enfold's Built-In LayerSlider