Course Outline
Zero-Basis Intro
– Lesson 1: The Zero-Basis Xiaohongshu Guide
– User Profiles and Monetization Methods.
– Tool: the 0-to-1M Personal-IP Growth Roadmap.
– Lesson 2: The Newbie Ops Manual
– The Truth About Nurturing and Throttling, Newbie Operation Guide.
– Tool: the 100-Question Manual.
Personal Positioning
– Lesson 3: Finding Your Positioning & Persona
– Hands-on Positioning, Amateur Paths, Account Decor.
– Lesson 4: Hand-by-Hand Benchmark Breakdown
– The Full Breakdown Flow and Ad-Spotting.
– High-Value Positioning: From Sameness to Differentiation.
– Bonus: Reading-Creator Monetization & Topic Libraries.
Hit Code
– Lesson 5: The Underlying Hit-Traffic Code
– The Algorithm and High-Fan-Conversion Content.
– Lesson 6: Material – Exclusive Input/Output System
– Finding Material and Topics.
Hit Image-Text & Video
– Lesson 7: Image-Text – Making Hit Notes
– Formats, Templates, and High-Click Covers/Titles.
– Lesson 8: Image-Text – Shooting & Retouching Practice
– Cover-Shooting and Image-Making.
– Lesson 9: Video – Making Hit Videos
– The Newbie Video Flow and Universal Script Formula.
– Lesson 10: Video – Hit-Video Scripts Fully Analyzed
– The Structure Behind Hits.
Data & Monetization
– Lesson 11: Newbie Ops & Data Skills
–. data analysis methods, content revision strategies, engagement-boosting tips.
–. Lesson 12: Business Collaboration & Commercial Content Creation
–. collaboration acquisition tips, pricing methods, creating quality commercial content.
–. Lesson 13: How to Build a Money-Making Personal IP from 0 to 1 in One Year
–. IP building path, multi-platform operation tips, public-to-private monetization methods.
AI Creation & E-Commerce Selling
–. Bonus: How Newbies Get into E-Commerce Selling & Livestreaming
–. Xiaohongshu selling opportunities, hit-product note breakdowns, livestream basic scripts.
–. Bonus: How to Use ChatGPT to Create Xiaohongshu Content Fast
–. prompt tips and precise tuning.