Teacher Lin's Path to Success: Personal IP & Traffic Building for a Wellness Store
Course outline:
IP Basics
01. Why an IP? Why a Wellness-Store Boss Needs a Personal IP
02. Personal Packaging: Start by Packaging Yourself
03. The Golden Formula: Creating a Persona Account
04. Persona Positioning: Defining Your Brand Image
05. Must-Have Tools: Software & Hardware for an IP
Content & Audience Psychology
06. Audience Psychology: The Viewer's Mental Journey
07. Douyin Customer-Acquisition Tips: Closing More Easily
08. Target-Audience Positioning
09. Local-Traffic Strategy: The Core Logic
10. Precise Local Douyin Ops: How to Be Precise
Account Mgmt & Compliance
11. Account Compliance Checks
12. Basic Account Setup: The Four-Piece Foundation
13. Beating Camera Fear
14. Short-Video Shooting Methods
15. Funneling Douyin Inquiries to Private Domain
Talking-Head Editing Series
16-36. The Full Talking-Head Editing Series: from Jianying intro to export – material import, ratio, volume, subtitle recognition & adjustment, BGM choice, and final export
Copy & Persona
37. Shooting Cautions: Ensuring Quality
38. How to Build a Distinct Persona
39-57. Persona-Copy Series: Persona Copy 1 to 19 in detail, with writing techniques