Course outline:
Basics & Compliance
– 01 Underlying Logic 1: The Core Understanding of Live Selling
– 01 Violations-01: 2024 New-Rule Pitches (Must Watch)
– 01 Violations-02: Avoiding Inducement Violations (Must Watch)
Presence & Room Control
– 02 Presence-01: Growth Journey – How On-Camera Presence Forms
– 02 Presence-02: Focused Pitching – Must-Have Live Technique
–. 02 Presence-03: Emotion Management & Student Cases
Data Optimization
– 03 Optimizing Metrics-01: Multi-Dimensional Retention Strategy 1 (2023)
– 03 Optimizing Metrics-02: Multi-Dimensional Retention Strategy 2 (2023)
– 03 Optimizing Metrics-03: Inflow-Awareness Pitches & Strategy
– 03 Optimizing Metrics-04: Lifting Retention & Interaction
– 03 Optimizing Metrics-05: Interaction Tips & Practice
Product Conversion & Strategy
– 04 Opening (Part 2): Introducing Product-Conversion Strategy
– 04 Product-Conversion-01: Tips to Lift Product Conversion
– 04 Product-Conversion-02: Single-Product Pitches & Methods
– 04 Product-Conversion-03: Testing Traffic Precision
– 04 Product-Conversion-05: Traffic Control When People Drop After Hitting the Cart
Positioning & Selection
– 05 Lesson 1: Benchmark Positioning – Choosing the Right Benchmark Accounts
– 06 Lesson 2: Audience Positioning – Setting the Target Viewer
– 07 Lesson 3: People-Product-Scene Positioning
– 08 Lesson 4: Matching Host to Audience
– 09 Lesson 5: Host-Style Positioning – Why Personality Matters
Live Skills
– 10 Lesson 6: Scenes That Add to People-Product-Scene – Room-Control Improvement
– 11 Lesson 7: Earning More Platform Traffic
– 12 Lesson 8: Common Pitch Problems & Fixes
– 13 Lesson 9: Eleven Off-the-Cuff Pitches (Part 1)
– 14 Lesson 10: Eleven Off-the-Cuff Pitches (Part 2)
Deep Skills & Growth
– 15 Lesson 11: Conversion Scripts That Stimulate Push
– 16 Lesson 12: S-Tier Host Scripts & Traffic Awareness
– 17 Lesson 13: Beating Camera Fear
– 18 Lesson 14: The Art of Language – Cadence & Inflection
– 19 Lesson 15: Diaphragm Projection & Vocal Penetration
– 20 Lesson 16: Room Control & Conversational Feel
– 21 Lesson 17: Building Trust & Persona
– 22 Lesson 18: Effective Deliberate Practice