Course intro:
This course deeply unpacks food-delivery ops, covering every key link from basics to advanced. Whether a newbie or a seasoned owner, it helps you master the delivery platform's logic and lift store efficiency. It covers new-store launch, promo tips, privilege use, dual-conversion strategy, and practical tricks. Through systematic study, you'll run your delivery store efficiently, avoid common traps, and maximize returns.
Course content:
- 01 Basics – The Dual-Conversion (New/Returning Customer) Data Standard.mp4
- 02 Basics – What Does Second-Loading Mean.mp4
- 03 Basics – Repeat-Exposure & the 7-Day Exposure-Rate Algorithm.mp4
- 04 Basics – What Is Grade Level.mp4
- 05 Basics – What Is Product-Passing.mp4
- 06 Basics – Traffic Inversion & What the "Three Fakes" Mean.mp4
- 07 Basics – What Is a Stress Test.mp4
- 11 New-Store – The Detailed First-Day Operation Flow.mp4
- 12 New-Store – Points to Note When Opening a New Store.mp4
- 13 New-Store – When Should a New Store Start Promoting.mp4
- 14 New-Store – The Five Things a New Delivery Store Must Never Do.mp4
- 15 New-Store – How to Tell if Your Menu Ordering Is Reasonable.mp4
- 16 New-Store – Can an Old Store Be Refreshed, and Why Refreshes Fail.mp4
- 17 Promo – What Are the Data Standards for Gold-Point Promo.mp4
- 21 Promo – Why Raising Your Promo Bid Lowers Store-Entry Rate.mp4
- 22 Promo – Why Gold-Point Promo Burns Money With No Orders.mp4
- 23 Promo – When Can Promo Be Scaled Up.mp4
- 24 Promo – Low Promo Entry-Rate? Why Promo Won't Deliver.mp4
- 25 Promo – Why Gold-Point Promo Burns Money With No Orders.mp4
- 26 Promo – When Can Promo Be Scaled Up.mp4
- 27 Promo – Why Peak-Hour Promo Underperforms, Why No Orders Without Promo.mp4
- 31 Promo – Delivery Promo Tips, Should Promo Tie to Revenue.mp4
- 32 Promo – How to Figure Promo CPA, Why You Get Labeled a Paid Merchant.mp4
- 33 Promo – How to Avoid Being Seen as a "Paid Merchant".mp4
- 34 Privilege – The Four Core Privileges & Why Privilege Fails.mp4
- 35 Privilege – When to Turn on Privilege, and Whether to Promo During It.mp4
- 36 Privilege – Why Your Privilege Isn't Working.mp4
- 37 Privilege – How to Double Privilege Effect, and What to Do When Orders Drop After It Ends.mp4
- 41 Dual-Conversion – 6 Tricks to Lift Order Conversion.mp4
- 42 Dual-Conversion – How to Read Meituan/Eleme Add-to-Cart & Payment Data.mp4
- 43 Campaigns – Will Turning Off Member Red Packets Lose Traffic, Does Store Level Affect Subsidy.mp4
- 44 Campaigns – How Effective Is the New-Customer-Instant-Discount Campaign Really.mp4
- 45 Campaigns – Subsidized vs. Unsubsidized Delivery Fee, Why Coupons to Yesterday's Visitors Who Didn't Order Underperform.mp4
- 46 Campaigns – Do Campaigns Directly Add Traffic.mp4
- 47 Weight – How to Tell If Store Weight Is Rising, Does Delivery Method Affect Weight.mp4
- 51 Tips – How to Find Competing Merchants.mp4
- 52 Tips – How to Tell If List Traffic Is More on Homepage or Category Page.mp4
- 53 Tips – What If a Product Is Contained/Restricted.mp4
- 54 Tips – How to Self-Diagnose Your Store.mp4
- 55 Tips – Does Closing During Peak Matter, How to Judge If an Agency Is Worth It.mp4
- 56 Tips – How to Clean Data.mp4
- 57 Tips – What Is the DMP Promo Platform.mp4
- 61 Tips – What to Do When the Delivery Zone Shrinks on Rainy Days.mp4
- 62 Tips – When Can a Delivery Store Raise the Ticket, and How.mp4
- 63 Tips – Is the Merchant Average Meaningful.mp4
- 64 Tips – When Is the Right Time to Win Back Old Customers.mp4
- 65 Update 1 – How to Use the God-Member Delivery Campaign.mp4
- 66 Update 2 – How to Revive an Old Store.mp4
- 67 Update 3 – The Five Promo Features You Must Turn Off.mp4
- 71 Update 7 – Four Campaigns for Fast Ordering & Higher Profit.mp4
- 72 Update 8 – These Four Delivery Campaigns Need Well-Set Thresholds.mp4
- 73 Update 9 – How to Run a Favorites Campaign.mp4
- 74 Update 10 – Using Precision Marketing to Keep Old Customers.mp4
- 75 Update 11 – How to Set the Minimum Order & Delivery Fee.mp4