In this 60-day bootcamp, we will teach you step by step how to build a Xiaohongshu account that can continuously make money from scratch. The course is comprehensive, covering positioning, topic selection, image-text production, video creation, copywriting, data analysis, and monetization strategies. Whether you are a beginner or a creator with some foundation, this systematic course can help you build your own brand on Xiaohongshu and achieve both traffic and income.
Course Content:
- Cognition
- Positioning
- What Is Positioning
- The Three-Step Positioning Method (S, T, P)
- Hit Logic
- Account-Building Process and Approach
- How to Quickly Create a Hit
- Breaking Down the Six Key Elements of a Hit
- Topic Selection
- The 4 Major Topic Selection Principles
- The 6 Core Topic Selection Methods
- Differentiated Segmentation
- Hands-On Topic Library Building
- Image-Text
- Image-Text Types and Presentation Methods
- Full Image-Text Production Process: Title + Cover, Body + Hashtags
- Image-Text Note Optimization
- Video
- Video Note Trends and Presentation Methods
- How to Strengthen Persona Tags
- Copywriting
- Copy Structure Types
- How to Write the Opening and Ending
- Data Operations
- Data Analysis and Improving Engagement
- Monetization Setup
- Business Positioning and Brand Selection Logic
- Breaking Down the Order-Taking and Quoting Process
Additional Content: Xiaohongshu app usage tips, cover creation, video editing, live streaming practice, and more.