Live Operations Practical Highlights: Full Record of the Late-June Offline Course, In-Depth Analysis of Single-Product Account Launch & Qianchuan Strategies



📚Video Course
🕒Last updated: 08/12/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers

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Course content:

Day 1

  • The Truth of Traffic Calculation Revealed: facts and data unpacking the traffic logic, no more mysticism.
  • The Fast Single-Product Launch Method: how to lay a single-product account's base fast and win at the start.
  • Building an Appealing Single-Product Pitch Structure: crafting pitches that move users.
  • Mastering the Flat-Broadcast Order Cadence: the micro-hold-and-release trick in flat single-product broadcast to steer traffic.
  • Three-Band Resonance to Lift Organic Traffic: the three-band strategy to activate short-video organic flow.
  • Single-Product New-Customer Techniques: how to widen the user base via single-product acquisition.
  • Lifting Multi-Product Pass-Through Conversion: practical ways to lift organic conversion on multi-product accounts.
  • Multi-Product Launch Logic & Strategy: multi-product launch strategies for general-goods warehouse rooms and interest-e-commerce accounts.
  • The Importance of Portfolio Management: understanding the portfolio's core role in ops.
  • Effective Multi-Product Ordering Strategy: scientifically sequencing products to optimize UX.
  • Multi-Product Audience Washing Tips: precisely washing the crowd to lift conversion.
  • Lowering the Old-Fan Share via New-Customer Strategy: reducing the old-fan ratio to lift overall sales.
  • Multi-Product Release Tips & Backend Coordination: mastering release cadence with matching backend ops.
  • High-Ticket Product Traffic Optimization: how high-ticket products get more short-video organic flow.
  • Lifting Traffic for Average-Ticket Accounts: using organic flow to lift average-ticket accounts.
  • Short-Video Shooting Tips Fully Unpacked: original material to fast-scale videos, the full shooting toolkit.

Day 2

  • The True Value of Full-Price Flat Broadcast: decoding the real meaning of people-product-scene flat broadcast.
  • Building an Immersive Scene: scene setup and upgrades that put users there.
  • The High-End Room Lighting Secrets: professional lighting to lift live quality.
  • On-Site Shooting Scaling Material, Hands-On: from zero, hand-making scaling material.
  • The Fast Growth Path for New Hosts: from newbie to a high-conversion host doing hundreds of thousands per session, a one-week method.
  • Selling-Host Practical Training: core skills of a doer-type sales host.
  • Pitch Logic Explained & Trained: deconstructing efficient pitches to convey selling points precisely.
  • The Qianchuan Placement Practice Guide: whether Qianchuan can change a live room's fate.
  • Scaling a Paid Account's Spend & ROI: how to scale spend and raise ROI.
  • Using Suixintui & Qianchuan Correctly: deep reads of their best use.
  • Paid Logic & Flow-Speed Control: optimizing paid placement and controlling traffic speed.
  • The Top-Tier Qianchuan Plan Combo Play: hands-on top plans and the combo mechanism.
  • Qianchuan Accounts, Live Hands-On: real cases deep into Qianchuan practice.

Day 3

  • A Tailored People-Product-Scene Plan: a personalized plan and account-tuning strategy for each student.
  • Cooperation Discussion: talking through specifics to lay the groundwork for mutual wins.

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