Course intro
In a crowded market, how do you stand out and build your own site-wide hit? This course answers, taking you from lane selection and product planning to the full site-wide-hit flow, step by step. Whether a product beginner or an advanced e-commerce operator, this course is your weapon.
Highlights:
- A deep read of the key steps in lane selection and product planning
- How to build a distinctive product IP – the secret to endless hits
Course content:
- Real-User Case Shares
- Scene Splitting & Need Segmentation
- Precise Product Positioning & Gene Analysis
- How targeted selection & matrix testing lift product competitiveness
- Focusing on a Single Product & Content-Testing Tips
- Deep-Distribution Strategy & Ways to Occupy User Mind-Share
- Product Diagnosis & Review, Supporting Hit-Building Throughout
Through this course, you'll master the all-round 0-to-hit skills to stay unbeaten in the market!