As everyone knows, Xiaohongshu users are mostly women, with moms making up a large share. The project we share today targets these moms. Think back to our own childhood – what picture books or cartoons raised us? Today's cartoons, like Boonie Bears, have been adapted so much they've lost their original innocence.
Now that living standards are up, almost every mom pushes education to the max. So the kids'-picture-book lane has huge potential. As long as your story is fun, lively, and carries some educational value, you can blow up in this lane. Of course, the key is detail – and persistence.