Dao Kun · Cohort 13 · Channels WeChat-Coin Live Hit-Product Coaching Camp: A Deep Read of Channels E-Commerce

This course, Dao Kun's Cohort-13 Channels WeChat-Coin Live Hit-Product Coaching Camp, is a hands-on course deeply unpacking the Channels WeChat-Coin hit-product project. It grew out of the Channels semi-unmanned-live model, whose main trait is needing no short videos and launching via room traffic. Such live uses green screens for a simple scene, plus part-time hosts with basic selling ability, and finally places ads with WeChat Coins. The key: product is core; hosts and ops are secondary – product is the most critical factor in a room's success.

Course outline:

• Lesson 1: A Deep Analysis of Channels E-Commerce Today (Part 1)
• Lesson 1: A Deep Analysis of Channels E-Commerce Today (Part 2)
• Lesson 2: The Underlying Logic of Traffic Acquisition (Part 1)
• Lesson 2: The Underlying Logic of Traffic Acquisition (Part 2)
• Lesson 2: The Underlying Logic of Traffic Acquisition (Part 3)
• Lesson 3: Steps to Build an Efficient Team (Part 1)
• Lesson 3: Steps to Build an Efficient Team (Part 2)
• Lesson 3: Steps to Build an Efficient Team (Part 3)
• Lesson 3: Steps to Build an Efficient Team (Part 4)
• Lesson 4: Live Selection & Product-Testing Strategy (Part 1)
• Lesson 4: Selection Sourcing & Category Recommendations (Part 2)
• Lesson 5: How to Effectively Launch a Store (Part 1)
• Lesson 5: Channels Shop Ops & Cautions (Part 2)
• Lesson 6: Scene Choice & Testing Tips (Part 1)
• Lesson 6: Quality Scene Building & Common Violations (Part 2)
• Lesson 6: How to Key Out the Green Screen in Channels Live (Part 3)
• Lesson 7: Hit-Product Pitch Basics & Product-Shaping Tips (Part 1)
• Lesson 7: Order-Holding Closing Tips (Part 2)
• Lesson 7: Pitch Violations & Stage Priorities (Part 3)
• Lesson 8: How to Make Short-Video Traffic Material (Part 1)
• Lesson 8: Quality Material Frameworks & Priorities (Part 2)
• Lesson 8: Common Short-Video Material Violations (Part 3)
• Lesson 9: Channels Heating-Tool Basics (Part 1)
• Lesson 9: Placement Strategy & Methods by Stage (Part 2)
• Lesson 9: The Data Dashboard Usage Tips (Part 3)