The TikTok overseas novel promo project is actually very similar to the domestic Zhihu promo play. You clip and dub novel excerpts into short videos, then earn by distributing them heavily. Unlike domestic Zhihu Salt-Select novels, this project's content is English novels, so to drive users you need a special referral code or place a software-download link in the video's lower right to draw downloads.
Also, overseas short-drama metrics are generally high, with better interaction and conversion. But note the novel-promo project's success depends more on probability. Early on you need to lay lots of videos or run many accounts to ensure enough coverage and exposure. This way you gradually raise sell-out odds toward a few thousand dollars a day.
This method has helped many earn well. If you want a steady money path on TikTok, this project is a solid choice.