This course is not just theory but a landable, practical tutorial, step by step mastering the core of IP building. Whether a self-media newbie or a creator lifting influence, this set gives all-round guidance. Through hand-by-hand teaching, you learn persona positioning, topic planning, copy writing, video making, and data analysis, steadily achieving IP monetization.
Course content:
- Day 1 – Persona Positioning
build a unique persona to become the "you" in viewers' hearts.
- Day 2 – Hit Topics
learn to find hot topics and lift CTR and attention.
- Day 3 – Copy Writing
master appealing copy tips for more engaging content.
- Cognition: Why Build an IP
deep-think the meaning of an IP to lay a base for future growth.
- Platform Trends: How to Enter Each Platform to Make Money
explore each platform's trends and choose the best lane.
- Lane Positioning: Choose the Wrong Lane and All Your Effort Is Wasted
Learn to precisely position your lane so your effort pays off.
- Commercial Positioning: Why Build an IP If It Doesn't Make Money
Unpack an IP's commercial value to find the profit direction.
- Persona Positioning: Sincere and Natural Is the Main Thing
Build a real, natural persona to win viewer trust.
- Audience Positioning: If the Audience Isn't Precise, Who Are the Videos For
Clarify target viewers to make content that truly fits them.
- Content Positioning: Get the Content Right and People Will Watch
Explore the importance of content positioning to lift views.
- Benchmark Bloggers: Benchmarking Isn't Just About Content
Learn to lift yourself through benchmarking and find a learning direction.
- The Super Symbol: Once Remembered, You've Won 80%
Build your own super symbol for a deep impression.
- Key Points Tally: Points That Affect Steady Monetization
Summarize the keys affecting monetization for steady income.
- Pinned Videos: The Overlooked Natural Ad Slot
Learn to use pinned videos as a natural ad slot for exposure.
- Profile Build: Avatar, Name, Bio, Cover Essentials
Build an eye-catching profile so viewers remember you at a glance.
- How Exactly to Pick Topics
Deep-unpack topic tips to find the most viewer-drawing direction.
- The Traffic Code of Topics
Reveal the topic traffic code to win more exposure.
- Cover, Title, the First 5 Seconds of the Opening
How to grab attention in the first 5 seconds to lift completion.
- The Universal Script Template
A widely usable script template for easy high-quality content.
- Persona Scripts: Experience-Sharing and Opinion-Sharing Scripts Unpacked
Deep-teach writing experience- and opinion-sharing scripts.
- Vlog Scripts: The Vlog Scripts Everyone Should Shoot, Unpacked
Master vlog script tips for more appealing vlogs.
- Commercial Scripts: Good-Thing and Dry-Goods Scripts Unpacked
Learn good-thing and dry-goods scripts to monetize content.
- Script Essentials: Cautions Tally and Script Checks
Summarize script-writing cautions for content quality.
- Shooting and Editing Cautions
Practical shooting and editing tips to lift video quality.
- Copyright Unpacked: Avoid Being Sued
Understand copyright issues for safe, legal content.
- Delivery Shooting Demo – Finished Piece
hands-on delivery shooting demo to help you make pro-level videos.
- Phone Jianying – Editing Tutorial – Finished Piece
step-by-step editing on the phone Jianying app.
- Jianying PC – Editing Tutorial – Finished Piece
detailed Jianying PC editing tips for beautiful videos.
- How to Read Data: Interaction & Ops Key-Points Tally
learn to analyze data, lift interaction, and strengthen fan stickiness.
- Placement: Choosing Likes/Comments, Followers, Profile Views
explore placement strategy, choosing the metrics that lift interaction most.
- Placement: Choosing Duration
master placement-duration tips to optimize ad results.
- Placement: Smart or Custom
unpack smart vs. custom placement pros/cons for your best fit.
- When to Place
master the best placement time to maximize ad effect.
- Placement in Practice
through practice, master hands-on placement tips.
- Placement Q&A
solve common placement questions to lift results.
- Account-Launch in Practice
from zero, step-by-step launching an account and building a hit.
- Contract Types: Picking the Right Company
explore contract-company types to choose the best partner.
- How to Do Brand Deals
learn brand cooperation to monetize your IP.
- Daily Workflow Shared
share a daily workflow to help you better manage and run your account.