Without a doubt, selling projects is more profitable. Running a project is, frankly, still working for others - working for the platform. Only by selling projects do you truly become your own boss.
Of course, I'm not saying running projects can't make money, but often luck plays too big a role - either there's no traffic, or returns don't match the effort. Selling projects is different: you don't have to bow to any platform. Enroll one student and earn 1,980-2,980 yuan; enroll ten students a month and you earn 20,000-30,000 yuan.
I always say: "The endgame of influencers is selling goods; the endgame of online earning is selling projects." The problem is how to drive traffic - many people get stuck right there. My method is simple: Official Account traffic driving, then selling projects and enrolling students in private domain to monetize.
Compared to other platforms, Official Account traffic is the safest. Because Official Accounts and WeChat are the same system, they integrate seamlessly. Other platforms like Douyin, Kuaishou, and Xiaohongshu - you're essentially poaching from them, so of course the platform restricts your traffic or even bans your account.
Second, Official Accounts are simple to operate - as long as you can type, you can write articles to drive traffic; total beginners can get started easily.
In addition, there are many other monetization methods such as cloud-storage referrals, traffic-master revenue, paid articles, and more.
I've created a detailed video tutorial covering early preparation, pseudo-original article writing techniques, and fast account-launch methods - all explained in detail. On top of that, I've prepared an SOP document to help you operate step by step and get started easily.