This course systematically teaches the full-chain super-IP monetization system: from mindset breakthrough, strategic positioning, persona building, viral content, filming and editing, traffic operations, paid-traffic amplification, full-domain monetization, to matrix replication. It covers the personal-IP profit model, the triangle and 80/20 rules, IP track selection, persona premium, knowledge-fee / single-product selling / local group-order strategy, the latest 2026 Douyin rules, the business monetization model, the closed-loop monetization of public + private domains, and business positioning. The Persona section teaches a 3-step memorable image, 3 likable tags, and the 4-dimensional build method (base tag / rapid spread / trust conversion / loyal-fan conversion). The Content section teaches the three viral elements, three phases of content deployment (traffic-first / persona-first / operations-first), the making of a viral video, and copywriting: viral titles, conflict, rhythm, script hooks, body design, 7 viral endings, like rate, highlight moments, comment desire, and psychology tricks. The Filming section teaches natural delivery, ditching bad habits, set and gear, scene transitions that carry information, and premium-feel techniques. The Editing section teaches grabbing traffic and leveling up. The Operations section teaches Douyin's recommendation algorithm and posting tips, the secrets and plans of Dou+ ad spend, choosing the lead product, and matrix accounts.

Mindset: Three reasons you absolutely must build an IP
Mindset: A personal IP is the biggest dividend of the next decade
Mindset: The past and present of self-media
Mindset: The personal-IP profit model that breaks your assumptions
Strategy: The triangle rule for building a super IP
Strategy: The 80/20 rule for building an industry IP
Strategy: The IP track quietly making money right now
Strategy: The inner core of IP and boundless persona premium
Strategy: How to set strategy across knowledge fees, single-product selling, local group orders and full-range selling
Business: Analyzing Douyin's latest rules for 2026
Business: Build your business monetization model before doing IP
Business: The closed-loop monetization model combining public and private domains in 2026
Business: How to position a personal IP for business in 2026
Persona: Without an IP persona you can never monetize
Persona: 3 steps to build an unforgettable image (part 1)
Persona: 3 likable ways to design persona tags
Persona: 4-dimensional persona build method - base tag part
Persona: 4-dimensional persona build method - rapid spread part
Persona: 4-dimensional persona build method - trust conversion part
Persona: 4-dimensional persona build method - loyal-fan conversion part
Persona: The secret weapon that makes fans unable to leave you (part 1)
Persona: The secret weapon that makes fans unable to leave you (part 2)
Account Launch: Design a persona that goes viral fast - hands-on class 1
Account Launch: Design a persona that goes viral fast - hands-on class 2
Account Launch: How to find benchmarks and deeply dissect benchmark accounts
Account Launch: Fast account launch - all answers lie in your peers' accounts
Content: The three elements of viral content (part 1)
Content: The three elements of viral content (part 2)
Content: The three elements of viral content (part 3)
Content: How to deploy content to get unlimited traffic
Content: How to deploy content to get unlimited traffic
Content: Content build phase 1 - traffic first
Content: Content build phase 2 - persona first
Content: Content build phase 3 - operations first
Content: Filming a super IP from zero (1)
Content: Hands-on: how a viral video is made
Content: Hands-on: the super-IP copywriting production process
Copy: Hands-on: making viral titles in one stop
Copy: 4 core tips for making viral titles
Copy: How to design strong dramatic conflict for the first 5 seconds
Copy: 3 tips to fix the rhythm of your copy
Copy: 4 ways to design script hooks
Copy: Core of 3 body designs and 2 fun methods - hands-on
Copy: Copywriting design tips for 7 viral endings
Copy: 4 ways to raise your video's like rate
Copy: How to design the highlight moments of your video
Copy: How to spark people's urge to comment
Copy: Psychology tricks to boost your like rate
Filming: How to speak with a flowing natural delivery
Filming: Drop bad filming habits to gain powerful expressiveness
Filming: How to take your video's expressiveness to the next level
Filming: Setting up scenes and preparing the gear
Filming: How scene transitions carry information precisely
Filming: 2 small tricks for a premium look
Editing: How editing grabs better traffic for your work
Editing: Good editing is the core that levels up your work
Operations: Deep dive into Douyin's recommendation algorithm and posting tips
Operations: The secrets behind Dou ad spend
Operations: Dou ad-spend plan for short videos (part 1)
Operations: Dou ad-spend plan for short videos (part 2)
Operations: How to sensibly choose your lead product
Operations: How to run matrix accounts
This course comes with a materials pack. Members receive the access link by email after requesting the course.