Tmall/Taobao high-profit growth class, Hangzhou offline session 31 (Aug 22-24): grow sales and profit over three days

Three days of offline practice; the new-product module has already been adjusted to the new rules. Rules just changed - the earlier you smooth out the new-product playbook, the better your chance to catch this window. It solves problems such as new products not taking off, ads not scaling, and profit not sticking, plus the underlying logic behind this major traffic-rule overhaul. Latest August Taobao offline class, strongly recommended.

Three-stage growth methodology. Stage one: pick the right new product to double your odds. Module one: whether a new product goes viral depends on whether the product is right - judge whether product, market, planning or promotion is the problem; break down competitor success via demand, price, selling point, visuals and traffic; use AI to batch-analyze competitor links for strengths, weaknesses and breakthrough space; find growth in market trends, style shifts and new scenarios; judge viability from demand scale, competition intensity and profit room; apply the three-high principle (high demand, high growth, high profit) and prioritize by competitiveness, profit and existing data; use small-budget testing instead of gut feelings. Module two: test accurately and hit viral products - the full new-product flow from listing to scaling (prove the market, prove willingness to buy, prove it can carry bigger traffic); when to test images versus styles for standard/non-standard/high-ticket items; why good test data still fails to go viral (sample size, old vs new customers, click-to-refund profit); and what metrics trigger budget scaling, plus an assume-action-data-conclusion test log.

Stage two: control the ad-cost ratio to scale profit. Module three: how to grow ads to truly lift sales (distinguish attributed vs direct vs true increment; new-customer share; don't mix acquisition, harvesting, style-testing and scaling campaigns; why traffic gets pricier as budget grows). Module four: control the cost ratio to sell more while keeping profit (sales up but profit down; compute true per-order profit after refunds to set an ad-cost ceiling; back out break-even ROAS from margin, refund rate and target profit; budget rhythm across ramp, cost-control and stable-profit phases; for high-ticket long-cycle products track effective inquiries, deposit rate and 7/30/90-day cash-collection ROI, not same-day ROAS).

Stage three: replicate viral products and grow the business. Module five: high-profit large-store product layout (build second and third growth products before the viral declines; S/A/B/C product tiering; turn selection/testing/scaling into executable SOPs). Module six: break through category growth limits (find the real growth-limiting variable; seek increment via audience, price band and fine segments; test adjacent categories with an exit mechanism). Summary framework: three stages, nine modules covering selection to testing, scaling, cost control, replication and cross-category breakthrough.

Course Content

Sessions 01-10 across the morning and afternoon of Aug 22, 23 and 24.