
The course explains the complete hands-on approach to e-commerce product price testing, and corrects the wrong practices of blindly comparing prices and changing prices at random. It covers pre-test preparation, building multi-tier price ladders by referencing competitor pricing, strictly controlling test variables, and separating core metrics such as traffic, click-through rate, add-to-cart, and conversion. It teaches you to distinguish the data patterns of two modes: low-price volume-pushing vs high-price profit-keeping, and to avoid the risks of falling weight and scrambled labels caused by frequent price changes. Through data comparison, you screen for the optimal price that balances sales and profit, while covering how to manage the price-test cycle and how to land the results. It suits e-commerce operations, helping merchants stop pricing by gut feeling and scientifically setting product prices with data.
This course comes with a materials pack. Members receive the access link by email after requesting the course.