Zero-based online store startup practical course: from product selection and sourcing, factory price negotiation to product listing, natural traffic product testing, customer service and shipping, and

I. Course content overview

The Zero-Basis Online Store Practical Course is a practical e-commerce store-opening course designed specifically for zero-basis beginners, ordinary people, and individual entrepreneurs, with 8 major chapters and 60 hands-on lessons, systematically explaining the complete process from e-commerce introduction, product selection and sourcing, store opening and listing, to product testing and order generation, customer service and after-sales, order shipping, and profit accounting. The course first breaks down the 8 biggest pitfalls beginners fall into in e-commerce, helping students avoid common problems such as blind mass listing, large inventory stocking, following trends in product selection, and incorrect pricing, and master refined one-piece dropshipping and low-cost startup methods. Then it provides in-depth teaching on market research, finding factory sources, supply chain connection, factory price negotiation, and product selection techniques, demonstrating step by step new store setup, product listing, AI product main image creation, title optimization, SKU setup, short video production, and cost-based pricing. It focuses on practical tactics such as natural traffic acquisition, main image product testing, fission product testing, short video product testing, paid ad traffic, and new store traffic support, helping beginners find a order-generation model that suits them. At the same time, it covers business details such as customer service communication, refund-only dispute handling, negative review response, courier price negotiation, packing and shipping, abnormal order handling, and financial reconciliation, enabling students to build a complete e-commerce business mindset from product selection, operations, and transactions to after-sales management, and gradually master the methods of low-cost store opening by one person, risk control, and continuous profit optimization.

II. Suitable audience

1. Ordinary people who want to open an online store with zero basis.
2. Beginners who want to do one-piece dropshipping at low cost.
3. E-commerce novices who do not understand product selection or sourcing.
4. Merchants with no traffic or orders after opening a store.
5. Entrepreneurs who want to run an online store alone.

III. What you gain after learning

1. Master the logic of e-commerce introduction and low-cost store opening methods.
2. Learn product selection, finding factories, and supply chain price negotiation.
3. Master AI main images, product listing, and title optimization.
4. Learn natural traffic product testing, paid ad traffic, and order generation techniques.
5. Master customer service and after-sales, shipping management, and profit accounting.

IV. Course Catalog
Chapter 1: Beginners Should Understand These Before Starting
│ Section 1: 3 Questions You Must Think Clearly About Before Doing E-commerce
│ Section 2: Can One Person Really Do E-commerce?
│ Section 3: Beginner Pitfall Avoidance 1: Never Touch the Mass Listing Model
│ Section 4: Beginner Pitfall Avoidance 2: Large Inventory Stocking
│ Section 5: Beginner Pitfall Avoidance 3: Blindly Following Trends and Chasing Products
│ Section 6: Beginner Pitfall Avoidance 4: Not Calculating Costs and Pricing Randomly
│ Section 7: Beginner Pitfall Avoidance 5: Ignoring Everything After Listing
│ Section 8: Beginner Pitfall Avoidance 6: Learning Only Techniques Without Practicing Basics
│ Section 9: Beginner Pitfall Avoidance 7: Not Looking at Data and Relying on Feelings
│ Section 10: Beginner Pitfall Avoidance 8: Red Lines Cannot Be Crossed
Chapter 2: Basic E-commerce Cognition: Beginner Introduction Basics
│ Section 1: What Is the Essence of E-commerce? The Logic Is Simple
│ Section 2: Ways to Enter E-commerce: You Must Take the Right Posture
│ Section 3: What Equipment Do Beginners Need for E-commerce?
│ Section 4: What Is IP Isolation? Is It Necessary?
│ Section 5: How Much Budget Is Needed to Start E-commerce?
│ Section 6: What Is Refined One-Piece Dropshipping?
│ Section 7: Low-Volume Inventory Startup Methods for E-commerce
│ Section 8: How to Reasonably Allocate Time and Energy in E-commerce?
Chapter 3: Product Selection Practice
│ Section 1: Product Selection Should Start by Sorting Out Resources Around You
│ Section 2: How to Find Real Factories or Supply Chains?
│ Section 3: How to Negotiate Prices with Factories? Connect and Cooperate?
│ Section 4: What Kind of Supply Chain Is Reliable?
│ Section 5: Do Not Start from Products You Are Personally Interested In
│ Section 6: What Kind of Products Should Beginners Never Touch?
│ Section 7: The Core Logic of Beginner Product Selection
│ Section 8: Practice Models for Beginner Product Selection
│ Section 9: How to do market research well during the product selection stage?
Chapter 4: Basic Hands-On: The full process from opening a store to listing products
│ Section 1: Use products to decide which platform to enter
│ Section 2: What settings does a new store really need?
│ Section 3: How to correctly list your products?
│ Section 4: How to create a main image that drives traffic?
│ Section 5: Use AI to easily complete image creation
│ Section 6: What titles are more likely to get traffic?
│ Section 7: SKU specification settings for listings are key
│ Section 8: Creating e-commerce short videos
│ Section 9: How to price new products without losing money?
│ Section 10: Only those who can do the math are qualified e-commerce practitioners
Chapter 5: Testing Products and Getting Orders: The beginner's path to breaking through
│ Section 1: Where does e-commerce traffic come from? Basic principles
│ Section 2: What do beginners rely on to get traffic in the early stage?
│ Section 3: Organic traffic product testing method 1: Main image testing
│ Section 4: Organic traffic product testing method 2: Viral fission testing
│ Section 5: Organic traffic product testing method 3: Short video testing
│ Section 6: Paid traffic product testing method 1: Select the best and eliminate the rest
│ Section 7: Paid traffic product testing method 2: Full-volume
│ Section 8: Should a new store build basic sales?
│ Section 9: Do not miss the new store traffic support stage
│ Section 10: The true e-commerce practitioner: Advancing through cycles
Chapter 6: Customer Service Practice: Compliant and pitfall-avoiding
│ Section 1: Practical daily customer service communication skills
│ Section 2: Common tricks of refund-only, package swapping, and malicious claims
│ Section 3: Precise division of logistics and express responsibility, never blindly take the blame for others
│ Section 4: Preemptive intervention for negative reviews, practical methods to efficiently resolve neutral and negative reviews
Chapter 7: Orders and Shipping: Not a single mistake from order taking to packing
│ Section 1: Beginners must know: E-commerce order rules and platform shipping red lines
│ Section 2: How do beginners negotiate prices with express carriers?
│ Section 3: Standardized packing specifications: Detailed practices to prevent damage and negative reviews
│ Section 4: Handling abnormal packages after shipping
│ Section 5: Daily control of shipping timeliness, compliant responses to buyer order urging
Chapter 8: From Accounting to Mindset: Doing e-commerce steadily long-term
│ Section 1: Reconciliation: Did you actually lose money or make money?
│ Section 2: How should dropshipping reconcile accounts with manufacturers?
│ Section 3: No results after 3 months, should you persist?
│ Section 4: Advice for ordinary people starting out in e-commerce