China Projects

Sept 2024 Upgraded Old-A Marketing Bootcamp: No Empty Talk, Hands-On Practice

📚Video Course
📂Others
🕒Last updated: 09/25/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Course Introduction

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This course comes from Old-A's marketing coaching bootcamp, designed for owners of SMEs and startups, or heads of marketing/brand departments. It is not suited to beginners or students with no real marketing-practice needs; it aims to give practical guidance to practitioners with genuine needs. The content is light on theory and heavy on hands-on practice, helping students quickly master core marketing skills.

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Course Catalog

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Module 1: Marketing Basics

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  • The Essence of Marketing: see through marketing's essence to play it well
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  • Marketing Traffic: start with fast, blunt sales lifts; analyze the traffic methodology
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  • Marketing Data: no big data, only how to make money with small data
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Module 2: Marketing Planning & Copy

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  • Marketing Planning: the amplifier of corporate profit; deconstruct the point, line, and plane of marketing planning
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  • Marketing Copy: teach you to write copy where every character counts
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Module 3: Marketing Conversion & Strategy

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  • Marketing Conversion (Part 1): the six-character formula: orthodoxy, surprise, defend, attack, close, loop
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  • Marketing Conversion (Part 2): continue analyzing orthodoxy, surprise, defend, attack, close, loop
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  • Marketing Conversion (Part 3): the final hands-on application of the six-character formula
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Module 4: Case Breakdown & Application

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  • Marketing's Star-Absorbing Technique: the key to breaking down cases; master the method from purpose and tools to actual operation
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  • Marketing Business Model (Part 1): how to find a small yet useful business model
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Module 5: Brand Building & Private-Domain Operations

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  • Rebuilding a Brand (Part 1): how to shift from value to values
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  • Marketing Private Domain (Part 1): the traditional wechat-business dividend is over; what should the new wechat business do?
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