This course focuses on giving zero-basis students comprehensive Xiaohongshu Jvguang-platform feed-ad delivery teaching, helping you master the full ad-delivery flow from start to finish. We take you through Xiaohongshu ad display formats, step by step explain light-weight Shutiao delivery, Jvguang ad promotion strategy, and how to use various practical tools. Meanwhile, the course deeply analyzes the differences in Jvguang ad delivery under different marketing goals, teaching you to efficiently collect customer leads via DM, forms, and search promotion. For ad optimization, we also explain core points in detail, helping you maximize ad results and conversion.
\Beyond delivery skills, this course especially introduces the copy planning of Xiaohongshu "fairy" notes, helping you, beyond ad delivery, build a more attractive content strategy that raises user engagement and brand exposure. Through this course, students fully master Xiaohongshu Jvguang-platform operation and ad-optimization skills, laying a solid foundation for future delivery strategy.
\Course Catalog:
\Lesson 1: Opening Remarks
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This lesson introduces the course's overall framework, helping you quickly understand the main content and learning goals.
Lesson 2: Xiaohongshu Ad Display Formats
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Deeply analyze Xiaohongshu's ad display formats, helping you choose the most suitable ad-delivery method.
Lesson 3: Xiaohongshu Shutiao Light-Weight Delivery
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Explain Shutiao ad's light-weight delivery strategy, helping you quickly get started with ad delivery.
Lesson 4: Differences in Jvguang Ads by Marketing Goal
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By different marketing goals, explain in detail the Jvguang ad delivery strategy, helping you clarify the ad promotion direction.
Lesson 5: Lead Collection — DM Delivery Setup Hands-On
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Teach you to efficiently collect customer leads via DM, with detailed hands-on.
Lesson 6: Lead Collection — Form Delivery Setup Hands-On
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Take you through how to collect customer leads via forms, with the full flow explained.
Lesson 7: Lead Collection — Search-Promotion Setup Hands-On
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Explain how to set up search promotion, helping you get more customer leads through precise search.
Lesson 8: Core Points of Xiaohongshu Delivery Optimization
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Share core ad-optimization skills, helping you raise ad results and achieve high conversion.
Lesson 9: Common Jvguang Tools — DMP Audience Packs and Uploaded Audience Packs
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Explain how to use DMP audience packs and uploaded audience packs to improve ad-delivery precision.
Lesson 10: Common Jvguang Tools — Landing-Page Management and Lead Management
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Take you deep into landing-page management and lead-management tools, optimizing the ad landing experience and customer-lead management.
Lesson 11: Common Jvguang Tools — Professional-Account Backend and Pugongying
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Explain how to use the professional-account backend and introduce the Pugongying platform's practical application.
Lesson 12: Copy Planning for Xiaohongshu "Fairy" Notes
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Teach you to plan attractive "fairy" note copy, raising note exposure and user interaction.
Through this course you'll systematically master Xiaohongshu Jvguang-platform feed-ad delivery skills and use this knowledge to improve ad conversion, making your ad delivery more precise and efficient.