Xiaobai Xinshi Academy Takes You Through Google Ad Delivery

Course Highlights

\
• Zero-Base Friendly: from basic concepts to operation practice, quickly getting you started with Google ad delivery, easily mastering core skills.
\
• Omni-Directionally Cover Ad Functions: from search ads, shopping ads, to dynamic search ads, omni-directionally analyze Google ad types and their application scenarios.
\
• High Practicality: every knowledge point is explained through cases, practice-first; after learning you can apply it to your own promotion.
\
• Optimization Strategy Detailed: including keyword optimization, ad-ranking principle, remarketing, etc., helping you efficiently raise ad effect while lowering cost.
\

Course Content Overview

Chapter 1: Google Ads Basics

Understand Google ads' basic concept, structure, and display positions, laying a foundation for later learning.

Chapter 2: How to Set Up an Ad Account

Create an ad account from zero, mastering key tricks of account setup, including budget and delivery strategy.

Chapters 3 to 5: Keyword and Ad-Copywriting Tricks

\
• Comprehensively analyze keyword matching ways, search intent, and negative keywords.
\
• Learn efficiently to use tools to find the best keywords and optimize cost.
\
• Ad-copywriting tricks, building eye-catching ad content.
\

Chapters 6 to 8: Ad Extensions and Conversion Tracking

\
• Learn how to add ad extensions such as address, phone, etc., raising ad conversion.
\
• Master methods to set up conversion tracking, precisely measuring ad effect.
\

Advanced Functions and Optimization Strategy

In-depth interpret the ad-ranking mechanism, optimizing keywords, devices, and delivery timing. Use dynamic search ads and shopping ads to meet diversified promotion needs. Master landing-page optimization tricks, raising traffic's conversion effect.

Suited Audience

\
• Zero-base students just touching Google ad delivery.
\
• Small business owners or freelancers hoping to optimize existing ad effect.
\
• Workplace people interested in digital marketing, hoping to raise professional ability.
\

What You'll Gain After Learning

\
• Independently create and optimize Google ads, raising traffic quality.
\
• Learn to use remarketing and other advanced functions, mining potential customers.
\
• Effectively lower ad-delivery cost, achieving higher ROI.
\

Start your Google Ads learning journey, helping your career a notch higher!