This course revolves around Ocean-Engine ad delivery; the goal is to help you raise traffic understanding and optimize ad delivery's overall logic. Whether you're a boss already delivering ads, a just-starting operator, or a newbie interested in ad delivery, you can through this course quickly get started, mastering from account-opening to optimization's full-flow skills.
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Suited Audience:
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- Company bosses already delivering ads but with unsatisfactory effect.
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- Ad operators with weak foundation or insufficient experience.
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- Newbies wanting to switch careers or from zero learn ad delivery.
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Course Content:
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1. Basic Entry: Account Opening and Delivery Choice
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From registration to choosing a suitable delivery method, helping you lay a solid foundation.
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2. User-Targeting Refined Operation
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- How to divide basic tags such as region, gender, age.
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- Custom audiences and behavior/interests precisely lock potential customers.
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3. Scientific Configuration of Scheduling and Budget
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Learn to reasonably plan delivery timing and fund allocation, avoiding resource waste.
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4. Practice Tricks: Search Quick-Delivery and Monitoring Links
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- Efficient tactics for Search Quick-Delivery.
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- How to use third-party monitoring links to improve ad performance.
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5. Creative Materials: Build High Click-Through Ads
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- Key points for ad video and title design.
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- Use native anchors and creative components to draw user attention.
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6. Ad Setup and Comment PR Tricks
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Make ads more attractive, while learning to properly handle user comments.
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7. Delivery Optimization Practice
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- How many ad plans is appropriate to set up?
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- Prevent ads from competing with each other, improving overall performance.
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- Three directions of ad optimization and methods to improve ECPM.
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8. Data Analysis and Feiyu Tool Use
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- How to interpret data reports and discover optimization opportunities.
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- Use the Feiyu tool to improve ad delivery efficiency.
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9. In-Depth Advanced: Automated Delivery and Private-Message Setup
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- Specific operations of UBMAX and one-click volume scaling.
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- How to set up private messages to improve user conversion rate.
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10. Comprehensive Practice: Build a Complete Ad-Delivery System
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From ad naming to max-conversion plus CBO application, full-flow analysis.
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Course Summary:
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Through this course, you'll quickly advance from an ad delivery newbie to an expert; you'll not only precisely acquire traffic but also improve ad returns. Master Ocean Engine's delivery logic, and your customer acquisition path will be more efficient and clear!