This course comes from Chen Shiyi's 2025 Full-Domain Account-Launch 10x ROI playbook, aimed at helping you improve live-room return on investment (ROI). The content covers full-domain product-scaling strategy, content-based product scaling, and white-label-to-brand strategy, helping students stay ahead of the market and achieve long-term profit. By breaking down high-ROI live rooms, optimizing product selection, and short-video production, students will master the key techniques for increasing GMV and stable operations.
\
Course Outline
\
- 2025 Pre-course Positioning for Livestreaming: understand the course's overall positioning and learning goals.
- Lesson 1: Breakdown of Live Rooms with ROI Above 10: deeply analyze live rooms with ROI over 10 and their success factors.
- Lesson 2: Why Standard and Full-Domain ROI Differ by 10x: explore why some live rooms' ROI far exceeds the industry standard, and where the difference lies.
- Lesson 3: Steps for Ultra-High-Profit Full-Domain Direct-Bid Product Scaling: detail how to achieve high margin through full-domain direct-bid strategy, with concrete steps and methods.
- Lesson 4: Core Explosive-Growth Strategy for Full-Domain Product Selection: deep-dive into full-domain selection's core strategy — how to pick high-conversion hit products.
- Lesson 5: Full-Domain Video Production Methods: share full-domain video production methods and techniques, helping you make quality short videos.
- Lesson 6: SKU Methods to Increase GMV: introduce how to grow GMV through sensible SKU choice and configuration.
- Lesson 7: Choosing a Company Positioning to Survive Stably: analyze how to choose a suitable company positioning to ensure long-term stable operation.
- Lesson 8: How persona accounts and streamers stay bound long-term: explain how to build and maintain the streamer's persona, ensuring long-term binding and trust.
- Lesson 9: How top editors produce profile videos with 10M views: share how to produce high-view homepage videos with top editors.
- Lesson 10: Live selection and live format: detail live-selection strategy and live-format choice.
- Lesson 11: Reverse-deriving the supply chain from traffic: introduce how to optimize supply-chain management from traffic data, lifting efficiency.
- Lesson 12: What kind of company survives long-term on the platform: analyze which types of companies survive long-term in a fiercely competitive market.
- Lesson 13: What a brand's core data is: explain a brand's key success metrics and analysis methods.
- Lesson 14: The white-label-to-brand play: detail how to transform white-label products into brand products, lifting market competitiveness.
- Lesson 15: Super-large live events with integrated seeding and harvesting: explain how to build super-large live events, achieving efficient integrated seeding and harvesting.
- Lesson 16: How different teams choose the best-matching live format: analyze how different team types choose the live format that fits them best.
- Lesson 17: Q&A: interactive segment answering students' hands-on questions.
- Lesson 18: Benchmark-based bundling, pricing, and SKU setting: introduce how to optimize pricing and SKU configuration through benchmark analysis.
\
Highlights
\
- Hands-on cases: real case analysis at every link, helping you better understand and apply.
- Interactive Q&A: interactive segments answering your hands-on questions, ensuring you apply what you learn.
- Continuous updates: content updated regularly, keeping up with market change, ensuring you always learn the latest, most practical knowledge.
\