Must-Have for Xiaohongshu Spotlight Ads: A Complete Guide to Principles, Strategies, and Hands-On Practice

The advanced Xiaohongshu Spotlight ads course is designed for beginners and advanced users who want to master Xiaohongshu ad delivery techniques. From basic knowledge to advanced strategies, the course content is detailed, helping you get started easily and quickly improve delivery results. Whether you are an e-commerce operator, content creator, or marketer, you can find the knowledge and skills you need in this course.

Highlights

• Comprehensive Coverage: from basic operations to advanced strategies, comprehensively covering all aspects of Xiaohongshu advertising.
• Highly Practical: through real operation cases, ensuring you truly master what you learn.
• Latest tech: keeping up with market trends, ensuring you always have the most cutting-edge tools and methods.
• Continuous updates: content kept updated, helping you meet new ad-delivery challenges.

Content

1. Open class — Xiaohongshu Juguang ad teaching understand basic concepts and application scenarios of Juguang ads.
2. First meet with Xiaohongshu Juguang ads learn the basic operation and functions of Juguang ads.
3. The Xiaohongshu professional-account opening flow understand how to open a Xiaohongshu professional account, prepping for ad delivery.
4. Detailed intro to the main Xiaohongshu Juguang backend master the main Juguang backend functions and operation.
5. Xiaohongshu Juguang ad strategy explained learn the basic strategy and techniques of Juguang ads.
6. Juguang campaigns & ad groups understand how to set up and manage campaigns and ad groups.
7. Juguang ad teaching — ad groups — search (part 1) learn to set up and optimize search ad groups.
8. Juguang ad teaching — ad groups — feed (part 2) master setting up and optimizing feed ad groups.
9. Juguang ad teaching — ad creatives understand how to make and optimize ad creatives, lifting delivery results.
10. Juguang backend teaching: practical tools 01 (delivery tools & lead tools) learn to use Juguang backend delivery and lead tools.
11. Juguang backend teaching: practical tools 02 (creative center & account tools) understand how to use the creative center and account tools, lifting ad results.
12. Juguang backend teaching: data center — basic reports master analyzing basic reports, understanding ad results.
13. Juguang backend teaching: data center — traffic advisor understand how to use the traffic advisor to optimize ad strategy.
14. Juguang backend teaching: data analysis 3-1 learn to do preliminary data analysis, optimizing ad results.
15. Juguang backend teaching: data analysis 3-2 master advanced data-analysis techniques, lifting ad results.
16. Juguang backend teaching: data analysis 3-3 understand how to do deep data analysis, optimizing ad delivery.
17. Juguang backend teaching: the three-part note-operations traffic-driving flow learn to drive traffic through note operations, lifting ad results.

Who it's for

• Beginners: wanting to learn Xiaohongshu ads from zero.
• Advanced users: wanting to lift ad-delivery techniques and learn advanced strategy.
• E-commerce operators: wanting to lift product sales through Xiaohongshu ads.
• Content creators: wanting to promote their content through Xiaohongshu ads.
• Marketers: wanting to lift brand awareness through Xiaohongshu ads.