The E-Commerce Design & Photography Course — Teaching You to Use Images to Attract Big Traffic!

This series covers PS basics, phone photography, e-commerce short-video shooting, camera photography, and Luo Zhe's e-commerce design course. Whether a beginner or already with some base, you'll learn practical skills here, lifting your design and shooting level. Below are each module's detailed content:

PS basics — learn only what you need, fast start

– 1. Must-watch before the course
– understand the course structure and learning methods

– 2. What skill should you master most?
– identify and learn the most important PS skills

– 3. Practice (1)
– real practice, consolidating learned skills

– 4. The last theory lesson
– deep-understand PS's theory

– 5. Is it really hard to make a hero image yourself?
– learn to easily make hero images

– 6. Practice (2)
– continue real practice, lifting proficiency

– 7. How to go from entry to mastery?
– master PS advanced techniques and methods

– 8. Finding material — making hands-on work possible
– learn to find fitting material

– 9. How to use material well?
– master material-use techniques

– 10. Background-handling methods
– learn background-handling techniques

– 11. Text-handling methods
– learn text-handling techniques

– 12. Do you really need cutout?
– understand cutout's necessity and techniques

– 13. The shortcut of shortcuts (updated)
– explore PS shortcuts and efficient tools

– 14. Practice (3)
– more real practice, lifting skills

– 15. Effect solutions
– learn to make effects

– 16. Practice (4)
– the final real practice, fully consolidating

Phone photography

– 1. Lesson 1 — what are sellers really selling?
– understand sellers' core needs

– 2. Lesson 2 — what can phones really achieve
– explore phone photography's limits

– 3. Lesson 3 — prep before shooting
– learn prep before shooting

– 4. Lesson 4 — basic example shooting
– learn basic shooting techniques through examples

– 5. Lesson 5 — which angles can you choose
– master different shooting angles

– 6. Lesson 6 — when do you need to move lights
– learn light use and adjustment

– 7. Lesson 7 — flat-lay shooting
– master flat-lay shooting techniques

– 8. Lesson 8 — how to shoot detail photos
– learn detail-photo shooting techniques

– 9. Lesson 9 — summary
– review and summarize what you've learned

– 10. Lesson 10 — post-processing software intro
– understand common phone post-processing apps

– 11. Lesson 11 — basic retouching
– learn basic retouching techniques

– 12. Lesson 12 — distortion correction
– master distortion-correction methods

– 13. Lesson 13 — blemish retouching
– learn blemish-retouching techniques

– 14. Lesson 14 — color adjustment
– master color-adjustment methods

– 15. Liquify
– learn the Liquify tool

The e-commerce short-video shooting course

– 1. What problem can this video course solve for you?
– understand the course's practicality and purpose

– 2. What knowledge do you need to shoot videos?
– learn video-shooting basics

– 3. How to mimic complex videos
– learn to mimic high-quality videos

– 4. Storyboard practice drills
– lift skills through storyboard drills

– 5. Shooting your own videos takes only three steps
– learn the three-step method to fast-make videos

– 6. Basic editing techniques
– master basic video-editing techniques

– 7. How to shoot more premium videos
– learn advanced video-shooting techniques

– 8. Four ways to make products move
– master four ways to animate products

– 9. The universal five-step product shooting method
– learn the five-step product shooting method

– 10. Sound effects — the overlooked point
– understand sound effects' importance in videos

– 11. Only a few photos — how to turn them into a video?
– learn to turn photos into videos

Camera photography

– 1. How to shoot photos that sell more and sell at higher prices
– understand high-quality photos' importance

– 2. Camera vs. phone
– compare camera and phone pros and cons

– 3. Prep work
– learn prep before shooting

– 4. Get familiar with the camera in your hand
– master the camera's functions and operation

– 5. When we hit standard products, what do we do?
– learn to handle standard-product shooting

– 6. Is there a shortcut to shooting Taobao photos?
– explore shortcuts to shooting Taobao photos

– 7. The post-processing flow
– understand the post-processing flow

– 8. Basic apparel shooting techniques
– learn basic apparel shooting methods

– 9. Apparel outdoor-location shooting strategy
– master apparel outdoor-location shooting strategy

– 10. The apparel post-processing flow
– learn the apparel post-processing flow

– 11. How to shoot products more premium?
– learn to lift product-shooting level

– 12. How to shoot small, beautiful products?
– master small-product shooting methods

– 13. Post retouching 01
– learn basic post-retouching techniques

– 14. Use color to make products look more premium
– understand color's application in photography

– 15. Which step are you still missing to shoot great photos?
– understand the key step to shooting great photos

– 16. Post retouching 02
– learn advanced post-retouching techniques

– 17. Applying the techniques from the course
– apply learned techniques to real shooting

Luo Zhe's e-commerce design course

– 1. 01 Product photos determine your design's ceiling
– understand product photos' importance in design

– 2. Before starting, the PS basics you should know
– learn PS basics

– 3. First look at product retouching
– understand product-retouching basics

– 4. First look at information density
– learn the concept of information density

– 5. First look at luminance retouching
– understand luminance-retouching methods

– 6. How to reshape a product's light-and-shadow layers?
– learn to adjust a product's light-and-shadow layers

– 7. About color, what should you master most?
– understand color basics

– 8. Use the concept of color to mimic a design
– learn to mimic designs using color

– 9. First look at focus/defocus relationships
– understand the focus/defocus concept

– 10. Image review — the first step of mimicry
– learn image review and mimicry

– 11. Background processing methods
– learn techniques for handling backgrounds

– 12. Text processing methods
– learn techniques for handling text

– 13. Do you really need cutout?
– understand the necessity and techniques of cutout

– 14. Exercise (3)
– more hands-on practice to improve skills

– 15. Special effects solutions
– learn methods for creating special effects

– 16. Exercise (4)

– final hands-on practice for comprehensive consolidation
– Mobile photography

– 1. Lesson 1: What are sellers actually selling?
– understand sellers' core needs

– 2. Lesson 2: What can a phone actually achieve?
– explore the limits of phone photography

– 3. Lesson 3: Preparation before shooting
– learn preparation work before shooting

– 4. Lesson 4: Basic example shooting
– learn basic shooting techniques through examples

– 5. Lesson 5: What angles can you choose?
– master different shooting angles

– 6. Lesson 6: When do you need to move the lighting?
– learn to use and adjust lighting

– 7. Lesson
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