This course is built for physical-store owners, deeply explaining how to use the Xiaohongshu platform to achieve local precise customer acquisition. Starting from the platform's underlying algorithm and the local-IP account-launch phase, it systematically teaches core content-creation methods like the onion topic method, cover-design techniques, and title writing. The course includes detailed breakdowns of five core copy types (how-to, opinion, founder-Vlog, process-showcase, customer-case, and service-flow), letting you easily master the production logic of viral content.

In addition, the course specially sets up natural-presence training, different-scenario video editing, and a basic Juguang ad-delivery tutorial — fully covering the complete chain from content production to traffic acquisition. Through this course, you'll escape the "posted but no traffic" dilemma, truly master how to build an influential local IP on Xiaohongshu, letting local customers come to you on their own, and achieve continuous growth for your physical-store business.

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• 1. What kind of platform is Xiaohongshu
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• 2. The Xiaohongshu algorithm and the local-IP account-launch phase
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• 3. The local-IP onion topic method
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• 4. The Xiaohongshu cover matters more than life
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• 5. Basic cover-making operations
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• 6. Comparison-style cover production
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• 7. Opinion-style cover production
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• 8. How-to cover production
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• 9. Evidence-style cover production
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• 10. The 3 key elements of a Xiaohongshu title
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• 11. The user thinking and web sense that directly decide traffic
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• 12. Common local-IP copy types and structures
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• 13. How-to copy
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• 14. Opinion copy
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• 15. Founder-Vlog copy
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• 16. Process-showcase copy
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• 17. Customer-case copy
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• 18. Service-flow copy
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• 19. Natural-presence training
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• 20. Editing intro — talking-head video editing
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• 21. Editing intro — classroom-recording video editing
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• 22. Editing intro — Vlog video editing
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• 23. The Juguang ad-delivery basic tutorial
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💡 Study note: This tutorial reflects industry practice at the time of publishing; please cross-check against the latest platform rules as you learn. The Xiaohongshu algorithm and delivery tools keep updating — please stay tuned and apply what you learn flexibly.