Feed-Ad Account Opening, Delivery Plan Setup, Operation

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Description

Course traits

We use plain, easy-to-understand language to explain every aspect of feed-ad delivery clearly, so newbies understand at a glance. Whether just starting or wanting to further optimize your delivery strategy, we guide you step by step, letting you easily master feed-ad account opening, delivery, and optimization techniques.

Course content

1. Lesson 1: Introduction — understanding feed ads and their billing methods

2. Lesson 2: Operation Guide — mastering the use of the new ad backend and key notes

3. Lesson 3: Targeting Strategy — how to build targeting packages when audiences aren't precise

4. Lesson 4: Budget and Bidding — how to choose the most reasonable budget and bidding strategy

5. Lesson 5: Optimization Techniques — solving common problems like OCPM campaigns running out of control and campaigns not gaining volume

6. Lesson 6: Optimization Techniques (cont.) — how to identify and resolve rising costs

7. Lesson 7: Tool Application — mastering the use of the Feiyu CRM system and rebate rules

8. Lesson 8: Hands-On Application — using the one-click volume boost and one-click inheritance tools

9. Lesson 9: Cross-Platform Application — how feed ads redirect to WeCom and Official Accounts

10. Lessons 10–13: Douyin Ad Delivery — from search ranking optimization to ad campaign setup, comprehensive mastery

11. Lessons 14–18: Ad Delivery on Other Platforms — including Kuaishou, Xiaohongshu, WeChat Channels, etc.

12. Lesson 19: Ad Redirect Strategy — mastering the three ways feed ads redirect to WeChat

13. Lesson 20: Hands-On Practice — the basic operational workflow for building an Orange site in Ocean Engine ad delivery

We will continuously update the course to adapt to changes in ad platform rules, ensuring you always master the latest delivery techniques and strategies.

Download

Feed-Ad Account Opening, Delivery Plan Setup, Operations, and Data Optimization — Ocean Engine From 0 to 1 All Explained

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