China Projects

A Must for Xiaohongshu Operations Newbies! Teacher Li's Ad-Delivery Teaching — From 0 to 1, Onboard Easily (Updated)

📚Video Course
📂Others
🕒Last updated: 06/15/2025
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

Teacher Li takes you through the Xiaohongshu ad-delivery full flow systematically — including the Juguang, Pugongying, Chengfeng, and other core delivery tools. The course is continuously updated through 2025, covering the latest platform rules and delivery techniques, helping you avoid wasted ad spend.

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Continuous course-update record

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  • September 2023: added the DM component and Zhihu content comparison
  • October 2023: dynamic-creative usage advice + bidding strategy
  • November 2023: added whole-house customization, building materials, and other industries' delivery
  • March-July 2024: added data analysis and delivery-note writing
  • September-November 2024: Chengfeng platform product/live plan creation
  • January-May 2025: DMP audience-pack creation + 618 campaign solutions
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The course's core content

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I. Platform basic cognition

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  • The Xiaohongshu ad platforms fully analyzed (Juguang / Pugongying / Chengfeng)
  • Mainstream ad types and effect comparison
  • Ad placement and commercial value
  • Bidding principles and delivery logic
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II. Delivery hands-on operation

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  • Create a delivery plan from 0 to 1
  • Bid/pricing adjustment techniques and industry references
  • Product/live plan creation methods
  • DMP precise audience-pack creation
  • The no-spend campaign solution
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III. Content operations techniques

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  • The Xiaohongshu traffic-recommendation logic
  • Delivery-note writing methods
  • Search-keyword domination techniques
  • Account-weight lift strategy
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IV. Data analysis and optimization

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  • Juguang-platform data-analysis methods
  • Note-data monitoring and optimization
  • Campaign-period delivery strategy
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V. Multi-platform extended teaching

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  • Juliang local-push plan creation
  • The Zhihu performance-marketing platform
  • WeChat conversion techniques
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Course features

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  • continuously updated through 2025, closely following platform changes
  • covers Xiaohongshu's full delivery-platform family
  • includes Douyin, Zhihu, and other multi-platform delivery
  • key/difficult points clearly marked
  • industry cases + hands-on demo
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Who it's for

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  • e-commerce practitioners wanting to learn Xiaohongshu ad delivery
  • market staff needing to lift delivery ROI
  • brands preparing to extend the Xiaohongshu channel
  • digital-marketing people interested in multi-platform delivery
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