If you work in digital marketing or want to enter the feed ad placement field, this course provides complete hands-on guidance—from basic concepts to industry cases—helping you systematically master feed ad placement skills.
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Course Module Schedule
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- Basic concepts and industry background (lessons 1–3): understanding feed-ad basics, industry background, platform traits, and placement mechanisms, building a complete knowledge framework.
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- Mainstream platform analysis (lessons 4–12): deeply analyzing resource traits and placement strategies of Jinritoutiao, Tencent, Baidu, iQiyi, and other mainstream platforms.
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- Placement strategy and data analysis (lessons 13–20): learning ad-level setup, bidding strategy, and data-analysis methods, mastering core placement-optimization tips.
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- Creative and landing-page design (lessons 21–27): from creative writing to landing-page design, learning to make high-conversion ad creative and pages.
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- Hands-on cases and advanced tips (lessons 28–35): through real cases in franchising, wedding photography, real estate, and second-tier e-commerce, learning placement strategies across industries.
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Course highlights
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The content covers the full feed-ad flow, from account setup to data analysis, with detailed guidance at every step. It emphasizes practical application, using many real cases to help students understand industry-specific placement traits.
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Through this course, you'll independently optimize feed-ad placement, gaining practical skill support whether lifting existing campaigns or transitioning to a professional ad optimizer.