Xiaohongshu Blue-V Enterprise WeChat-Card Traffic Tutorial

📅 Posted:MARCH 30, 2026

📝 Tutorial type:Platform feature operation guide

🎯 (P9946/description) Core objective:Master Xiaohongshu enterprise (Blue-V) verification, set auto-replies and WeChat cards, and achieve compliant, efficient private-domain traffic.

This tutorial breaks down in detailXiaohongshu enterprise pro account (Blue-V)from verification to achievingDM auto-reply WeChat cards full flow. You'll learn:

\
• Core differences between personal and enterprise accounts and verification costs.
\
• How to use the official 'Juguang' platform at(P9946/description) extremely low cost (greater than 0 yuan)to unlock DM card-sending permission.
\
• Complete on mobile(P9946/description) welcome messages, quick menus, WeChat business cards and other key traffic components.
\
• grasp(P9946/description) Juguang delivery and balance refunding, practical tricks, achieving feature unlock and flexible fund management.
\

Through learning, you'll independently build acompliant, stable, automated(P9946/description) Xiaohongshu enterprise traffic system, bidding farewell to violation risk.

\
• Activation path:Xiaohongshu App → Settings → Account & Security → bottom 'Pro Account'.
\
• Personal pro account:\
  \
  • Free; only personal real-name verification needed.
  \
  • Core feature: DM auto-reply (welcome message and quick menus).
  \
  • (P9946/description) Limit: one real name corresponds to one account,(P9946/description) cannot directly send official WeChat cards.。
  \
  \
\
• Enterprise Professional Account (Blue V):\
  \
  • Certification fee: 600 yuan/year.
  \
  • Qualifications: requires an individual business or enterprise business license (one license can verify two account slots).
  \
  • Core advantages:Can compliantly set up and send official WeChat business card, making traffic acquisition more direct and secure.
  \
  \
\

\
• 1. Enter the Professional Account back end:After successful verification, enter 'Professional Account' from the 'Account & Security' page.
\
• 2. Set the welcome message:\
  \
  • Tap 'Welcome Message' → 'Go to Use.'
  \
  • Edit your self-introduction and check 'Send.'
  \
  • When a user DMs you for the first time, they will automatically receive this message.
  \
  \
\
• 3. Add quick menus:\
  \
  • Below the welcome message settings, find 'Quick Menu.'
  \
  • You can set multiple question options (e.g., 'How to inquire?', 'Claim materials').
  \
  • When users tap the menu, it triggers auto-replies to guide the next step.
  \
  \
\
• 4. Create a WeChat card:\
  \
  • Tap 'Card' → 'Create Card.'
  \
  • Choose 'Add WeChat,' enter the WeChat ID or upload a QR code.
  \
  • You can create multiple cards and choose 'random assign' or 'designated send.'
  \
  • After setup, send the WeChat card directly to users in private chat via 'Lead-Gen Tools.'
  \
  \
\

Key rule: enterprise WeChat card sending requires Juguang ad delivery, andcumulative spend greater than 0 yuanunlocks it, valid for 30 days.

\
• 1. Enter Juguang:Find and tap 'Juguang' on the Professional Account page.
\
• 2. Create a promotion:Tap 'Promote Now' → choose 'Continuous Delivery.'
\
• 3. Setup and delivery:\
  \
  • Promotion goal:Choose 'DM Opening.'
  \
  • Choose notes:Pick at least two published notes (if review fails, casually post lifestyle videos as backups).
  \
  • Daily budget:Minimum 20 yuan.
  \
  • Account top-up:To ensure delivery, account balance should be at least 60 yuan (covering 3 days of daily budget).
  \
  \
\
• 4. Stop and activation:\
  \
  • After delivery starts, when 'cumulative spend' shows >0 (e.g., 0.01 yuan), immediately 'end promotion.'
  \
  • The feature willOn the 2nd dayit will auto-unlock, valid for 30 days.
  \
  • After stopping, unspent balance returns to the account.
  \
  \
\
• 5. Balance refund (desktop):\
  \
  • Use a desktop browser to visit the Xiaohongshu Juguang site and log in by scanning the QR code.
  \
  • Go to 'Finance' → 'Balance Refund.'
  \
  • Choose a refund reason (e.g., 'Not promoting for now'), enter the amount, and submit—the funds are refunded instantly via the original path.
  \
  \
\

Warm Tips:This tutorial is based on March 2026 Xiaohongshu rules. Note thatplatform verification fees and feature-unlock conditions (e.g., Juguang minimum-spend rule, daily-budget threshold) may change. Before acting, check the latest official notices or help docs in the Xiaohongshu app to ensure timeliness and avoid losses or failures from rule updates.