[Modules 1-2] Foundational Knowledge and Advanced Google Ads Strategies

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• Module 01: Start Here (Foundations and Attribution)
  \ Course tour, core attribution concepts, CAPI/server-side tracking, 100% accurate attribution for e-commerce/lead generation, account stage diagnosis.
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• Module 02: Google Ads Lab (Four Profit Strategies)
  \ Shopping Ads Feeder strategy (Standard and Performance Max), Search Ads Feeder strategy (conversions and clicks), Dog Pile strategy, Hourglass strategy (ROAS-based).
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[Modules 3-5] Meta Ads, Platform Truths, and Practical Interaction

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• Module 03: Advanced Meta Ads Strategies
  \ How Andromeda audiences work, analysis of core creative types, Meta action funnel (Andromeda update) and campaign setup.
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• Module 04: Evidence and Argumentation (Breaking Cognitive Misconceptions)
  \ Reveals platform truths such as Pmax being Feed-only, the "new customer acquisition" strategy trap, Meta audience exclusion being ineffective, flaws in Google data-driven attribution, and reporting data bias.
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• Module 05: Complete YouTube Live Collection (Unedited Practical Footage)
  \ 29 expert live stream recordings, with in-depth analysis of real-time topics and cases such as Pmax performance, demand capture, Meta ads CPM, creative positioning, and KPI tracking.
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[Modules 6-8] Technical Implementation, Profit Analysis, and Resource Expansion

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• Module 06: John Q&A Screen Recordings (Continuously Updated)
  \ Over 35 Skool community Q&A recordings, one-on-one expert answers to specific strategy questions, covering the latest practices and difficult issues.
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• Module 07: Conversion Tracking (Technical Practice)
  \ Conversion tracking principles and setup, practical integration of Google and Meta ads tracking for the Shopify platform.
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• Module 08: Exclusive Offers and Consulting
  \ Exclusive discounts and affiliate resources for popular advertising and marketing tools.
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• Module 09: Nathan's P&L Analysis (Core of Profit Analysis)
  \ In-depth analysis of profit and loss statements (P&L) from beginner, intermediate to expert level, mastering the complete framework for advertising profit and loss analysis and the application of Excel templates.
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[Module 10] Business Development and Advanced Applications

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• Module 10: How to Grow Your Agency/Freelance Service
  \ A conversation with Austin, founder of a 7-figure agency, on how to turn media buying skills into a scalable agency business or high-income freelance career.
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💡 Learning Tip:
\ Tutorial content is based on industry practices at time of publication; please verify against current platform rules,
\ Apply what you learn flexibly for the best results.