\
📅 Published: 2026-04-19\
\
\
📚 Course Type:
\
Marketing Practicum Bootcamp
\
👥 Target Audience:
\
Small and medium-sized business owners, marketing/market/brand managers, and practitioners
\
\
Course Introduction
\
This course comes from Old A's Marketing Coaching Bootcamp and is tailor-made for owners of small and medium-sized enterprises and startups, as well as department heads and practitioners in marketing, market, brand, and related fields. The course adheres to the core teaching philosophy of "light on theory, heavy on practice; light on concepts, heavy on essence," and is not recommended for complete beginners or students without practical marketing needs.
\
The course content comprehensively covers the entire marketing chain, from understanding the essence of marketing to practical traffic generation and conversion, from brand building to industry-specific analysis, systematically building a marketing thinking framework. You will learn data-driven marketing decision-making methods, the six-character formula for efficient conversion, case study methodology, and other core skills, and master practical operation techniques on mainstream platforms such as Xiaohongshu and Douyin. The course also includes special analyses of 20+ popular industries such as prepared dishes, maternal and infant, beauty, and catering, as well as interpretations of the latest AI marketing trends, helping you accurately grasp business opportunities in a complex market environment and achieve sustained performance growth.
\
Course Catalog
\
\
[Marketing Cognition and Fundamentals]
\
\
- 1.Marketing Essence: Only by Seeing Through the Essence of Marketing Can You Excel at Marketing
\
- 2.Marketing Traffic Generation: Discussing Traffic Generation Methodology from Rapid and Aggressive Sales Growth
\
- 3.Marketing Data: Not Talking About Big Data, Only Talking About Creating Money with Small Data
\
- 4.Marketing Planning: The Amplifier of Corporate Profits
\
- 5.Marketing Copy: How to Produce Marketing Copy Where Every Word Is Worth Its Weight in Gold
\
\
\
\
[Conversion and Practical Methodology]
\
\
- 6.The Six-Character Formula for Marketing Conversion: Zheng, Qi, Shou, Gong, Bi, Huan (Part 1)
\
- 7.The Six-Character Formula for Marketing Conversion: Zheng, Qi, Shou, Gong, Bi, Huan (Part 2)
\
- 8.The Six-Character Formula for Marketing Conversion: Zheng, Qi, Shou, Gong, Bi, Huan (Part 3)
\
- 9.The Absorbing Star Technique of Marketing: Case Study Methodology
\
- 10.Marketing Business Models: Small but Useful Business Models (Part 1)
\
- 11.Marketing Business Models: Small but Useful Business Models (Part 2)
\
- 12.Marketing Product Selection: Product Selection Methodology
\
- 13.Marketing Human Nature: Gamified Marketing (Part 1)
\
- 14.Marketing Human Nature: Gamified Marketing (Part 2)
\
- 15.Marketing Human Nature: Gamified Marketing (Part 3)
\
\
\
\
Brand Building and Channel Operations
\
\
- 16.Brand Rebuilding: From Value to Values (Part 1)
\
- 17.Brand Rebuilding: From Value to Values (Part 2)
\
- 18.Offline Marketing: Offline Marketing Fundamentals – Attracting, Retaining, and Monetizing Customers (Part 1)
\
- 19.Offline Marketing: Offline Marketing Fundamentals – Attracting, Retaining, and Monetizing Customers (Part 2)
\
- 20.Offline Marketing: Offline Marketing Fundamentals – Attracting, Retaining, and Monetizing Customers (Case Studies)
\
- 21.ToB Marketing: The Three-Character Formula for ToB Marketing – Stick, Lock, Press (Part 1)
\
- 22.ToB Marketing: The Three-Character Formula for ToB Marketing – Stick, Lock, Press (Part 2)
\
- 23.Marketing Subcultures: The Secret Formula for Niche Cultural Categories
\
- 24.Private Domain Marketing: How to Succeed as a New WeChat Business (Part 1)
\
- 25.Private Domain Marketing: How to Succeed as a New WeChat Business (Part 2)
\
- 26.Douyin Marketing: Practical Douyin Course on Avoiding Pitfalls
\
- 27.Customer Marketing: The Operating Rules of Customer Relationships
\
- 28.A Guide to Corporate Self-Rescue Amid the Pandemic Downturn
\
- 29.Hit Product Marketing: The Full Process of Online Launch (Part 1)
\
- 30.Hit Product Marketing: The Full Process of Online Launch (Part 2)
\
\
\
\
Data, Advertising, and Team Management
\
\
- 31.Marketing Data: Business Data Analysis Plus
\
- 32.Design and Communication of Brand Slogans
\
- 33.Lower-Tier Market Marketing: The Path to Recovery and Wealth in Sinking Markets
\
- 34.Marketing Data: How to Conduct User Research Well
\
- 35.Marketing Ritual: How Products Use Ritual to Create Premium Pricing
\
- 36.Marketing Team: The Four Elements of Team Management
\
- 37.Marketing Brainwashing: The Three Steps of User Brainwashing
\
- 38.Marketing Dividends: 6 Industries with Remaining Dividends in 2022
\
\
\
\
Industry Special Analysis (Part 1)
\
\
\
\
Industry Special Analysis Section (Part 2)
\
\
- 61.Marketing Wine: Wine Industry Special
\
- 62.Marketing Finance: 15 Financial Indicators Bosses Must Understand
\
- 63.Marketing BP: How to Create a Qualified Business Plan
\
- 64.Marketing Competitiveness: Finding and Building Core Competitiveness
\
- 65.Marketing Virtual World: Blockchain, Web3.0, NFT, Metaverse
\
- 66.Marketing Consulting: 100 Q&A on the Consulting Industry
\
- 67.Marketing Brand Plus: Contradictions and Opportunities Facing Chinese Brands
\
- 68.Marketing Brand Plus: Analysis of Kinetic Energy Brands and Potential Energy Brands
\
\
\
\
Platform Practice and Trends Section
\
\
- 69.Marketing Xiaohongshu: Pitfall Avoidance in Practical Advertising for Small and Medium Brands
\
- 70.Marketing Xiaohongshu Plus: Note Ranking Logic and Keyword Layout
\
- 71.Marketing Matrix Accounts: Short Video Matrix Strategy to Achieve Performance Growth
\
- 72.Marketing Xiaohongshu Plus: Growth Case of Mo Xiaoxian in the Instant Food Track
\
- 73.Marketing Matrix Accounts: Planning High-Traffic and High-Conversion Videos
\
- 74.Marketing AI: ChatGPT General Knowledge Course
\
\
\
\
In-Depth Case Study Section
\
\
\
\
[June 9, 2026] Update
\
\
New course chapters added as follows:
\
\
- Golden Formula for Selling Points Course
\
\
\
📋 Update Highlights:
\
\
- Systematically explains the core formula and underlying logic of product selling point extraction
\
- Uses real-world case studies to demonstrate how to transform product features into compelling selling points
\
- Provides reusable selling point expression templates to help quickly improve conversion rates
\
\
\
\
\
💡 Learning Tip: Tutorial content is based on industry practices at time of publication; please verify against current platform rules when learning.
\
\