(Updated) Old A Marketing Coaching Bootcamp Practicum – 2026 Latest Enterprise Growth Guide



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📂Others
🕒Last updated: 06/09/2026
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers

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📅 Published: 2026-04-19
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📚 Course Type:
\ Marketing Practicum Bootcamp
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👥 Target Audience:
\ Small and medium-sized business owners, marketing/market/brand managers, and practitioners
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Course Introduction

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This course comes from Old A's Marketing Coaching Bootcamp and is tailor-made for owners of small and medium-sized enterprises and startups, as well as department heads and practitioners in marketing, market, brand, and related fields. The course adheres to the core teaching philosophy of "light on theory, heavy on practice; light on concepts, heavy on essence," and is not recommended for complete beginners or students without practical marketing needs.

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The course content comprehensively covers the entire marketing chain, from understanding the essence of marketing to practical traffic generation and conversion, from brand building to industry-specific analysis, systematically building a marketing thinking framework. You will learn data-driven marketing decision-making methods, the six-character formula for efficient conversion, case study methodology, and other core skills, and master practical operation techniques on mainstream platforms such as Xiaohongshu and Douyin. The course also includes special analyses of 20+ popular industries such as prepared dishes, maternal and infant, beauty, and catering, as well as interpretations of the latest AI marketing trends, helping you accurately grasp business opportunities in a complex market environment and achieve sustained performance growth.

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Course Catalog

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[Marketing Cognition and Fundamentals]
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  • 1.Marketing Essence: Only by Seeing Through the Essence of Marketing Can You Excel at Marketing
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  • 2.Marketing Traffic Generation: Discussing Traffic Generation Methodology from Rapid and Aggressive Sales Growth
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  • 3.Marketing Data: Not Talking About Big Data, Only Talking About Creating Money with Small Data
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  • 4.Marketing Planning: The Amplifier of Corporate Profits
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  • 5.Marketing Copy: How to Produce Marketing Copy Where Every Word Is Worth Its Weight in Gold
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[Conversion and Practical Methodology]
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  • 6.The Six-Character Formula for Marketing Conversion: Zheng, Qi, Shou, Gong, Bi, Huan (Part 1)
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  • 7.The Six-Character Formula for Marketing Conversion: Zheng, Qi, Shou, Gong, Bi, Huan (Part 2)
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  • 8.The Six-Character Formula for Marketing Conversion: Zheng, Qi, Shou, Gong, Bi, Huan (Part 3)
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  • 9.The Absorbing Star Technique of Marketing: Case Study Methodology
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  • 10.Marketing Business Models: Small but Useful Business Models (Part 1)
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  • 11.Marketing Business Models: Small but Useful Business Models (Part 2)
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  • 12.Marketing Product Selection: Product Selection Methodology
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  • 13.Marketing Human Nature: Gamified Marketing (Part 1)
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  • 14.Marketing Human Nature: Gamified Marketing (Part 2)
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  • 15.Marketing Human Nature: Gamified Marketing (Part 3)
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Brand Building and Channel Operations
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  • 16.Brand Rebuilding: From Value to Values (Part 1)
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  • 17.Brand Rebuilding: From Value to Values (Part 2)
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  • 18.Offline Marketing: Offline Marketing Fundamentals – Attracting, Retaining, and Monetizing Customers (Part 1)
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  • 19.Offline Marketing: Offline Marketing Fundamentals – Attracting, Retaining, and Monetizing Customers (Part 2)
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  • 20.Offline Marketing: Offline Marketing Fundamentals – Attracting, Retaining, and Monetizing Customers (Case Studies)
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  • 21.ToB Marketing: The Three-Character Formula for ToB Marketing – Stick, Lock, Press (Part 1)
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  • 22.ToB Marketing: The Three-Character Formula for ToB Marketing – Stick, Lock, Press (Part 2)
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  • 23.Marketing Subcultures: The Secret Formula for Niche Cultural Categories
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  • 24.Private Domain Marketing: How to Succeed as a New WeChat Business (Part 1)
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  • 25.Private Domain Marketing: How to Succeed as a New WeChat Business (Part 2)
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  • 26.Douyin Marketing: Practical Douyin Course on Avoiding Pitfalls
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  • 27.Customer Marketing: The Operating Rules of Customer Relationships
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  • 28.A Guide to Corporate Self-Rescue Amid the Pandemic Downturn
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  • 29.Hit Product Marketing: The Full Process of Online Launch (Part 1)
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  • 30.Hit Product Marketing: The Full Process of Online Launch (Part 2)
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Data, Advertising, and Team Management
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  • 31.Marketing Data: Business Data Analysis Plus
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  • 32.Design and Communication of Brand Slogans
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  • 33.Lower-Tier Market Marketing: The Path to Recovery and Wealth in Sinking Markets
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  • 34.Marketing Data: How to Conduct User Research Well
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  • 35.Marketing Ritual: How Products Use Ritual to Create Premium Pricing
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  • 36.Marketing Team: The Four Elements of Team Management
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  • 37.Marketing Brainwashing: The Three Steps of User Brainwashing
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  • 38.Marketing Dividends: 6 Industries with Remaining Dividends in 2022
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Industry Special Analysis (Part 1)
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  • 39.Women's Fashion Marketing: Two Major Future Dividends in Women's Fashion and Case Studies
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  • 40.Craft Beer Marketing: Current State and Future Opportunities in the Craft Beer Industry
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    Industry Special Analysis (Part 1)
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    • 39.Women's Fashion Marketing: Two Major Future Dividends in Women's Fashion and Case Studies
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    • 40.Craft Beer Marketing: Current State and Future Opportunities in the Craft Beer Industry
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    • 41.Furniture Marketing: Pain Points and Future Trends in the Furniture Industry
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    • 42.Restaurant Marketing: The Two Major Vortex Centers in the Restaurant Industry and Future Opportunities
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    • 43.Tea Marketing: The Tea Revolution from Agricultural Product to Consumer Product
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    • 44.Event Marketing: Advertising Logic on Weibo, Douyin, and Xiaohongshu (Part 1)
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    • 45.Event Marketing: Advertising Logic on Weibo, Douyin, and Xiaohongshu (Part 2)
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    • 46.Elderly Care Marketing: The Silver-Haired Generation in a Sunrise Industry
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    • 47.Bonus Chapter: Lao A's Private Business Insights
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    • 48.Marketing Strategy: Three Strategic Models to Nail Corporate Strategy
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    • 49.Offline Marketing Plus: The Significance of Offline Marketing
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    • 50.Marketing Business: The Operating Logic of a Business Machine
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    • 51.Marketing Megatrends: Challenges and Opportunities Under Chinese-Style Modernization
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    • 52.Marketing Pre-made Dishes: Pre-made Dishes Industry Special
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    • 53.Marketing Maternal and Infant: Underlying Logic and Future Direction of the Maternal and Infant Industry
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    • 54.Marketing Dental: The Essence and Opportunities of Dental and Similar Medical Industries
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    • 55.Marketing Beauty Industry: The Meaning of the Beauty Industry Is Not About Truly Becoming Beautiful
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    • 56.Marketing Growth: Key Points of Companies Achieving Tenfold Growth
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    • 57.Marketing Beauty and Skincare: Future Growth Points of the Beauty and Skincare Track
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    • 58.Marketing Trends: Changes in the Core Logic of Chinese Business in the Post-Pandemic Era
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    • 59.Marketing Education and Training: Future Space and Transformation of the Education and Training Industry
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    • 60.The Last Lesson of 2022: See the Essence Clearly, Grasp the Patterns, and Practice the Basics Diligently
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Industry Special Analysis Section (Part 2)
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  • 61.Marketing Wine: Wine Industry Special
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  • 62.Marketing Finance: 15 Financial Indicators Bosses Must Understand
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  • 63.Marketing BP: How to Create a Qualified Business Plan
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  • 64.Marketing Competitiveness: Finding and Building Core Competitiveness
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  • 65.Marketing Virtual World: Blockchain, Web3.0, NFT, Metaverse
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  • 66.Marketing Consulting: 100 Q&A on the Consulting Industry
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  • 67.Marketing Brand Plus: Contradictions and Opportunities Facing Chinese Brands
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  • 68.Marketing Brand Plus: Analysis of Kinetic Energy Brands and Potential Energy Brands
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Platform Practice and Trends Section
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  • 69.Marketing Xiaohongshu: Pitfall Avoidance in Practical Advertising for Small and Medium Brands
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  • 70.Marketing Xiaohongshu Plus: Note Ranking Logic and Keyword Layout
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  • 71.Marketing Matrix Accounts: Short Video Matrix Strategy to Achieve Performance Growth
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  • 72.Marketing Xiaohongshu Plus: Growth Case of Mo Xiaoxian in the Instant Food Track
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  • 73.Marketing Matrix Accounts: Planning High-Traffic and High-Conversion Videos
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  • 74.Marketing AI: ChatGPT General Knowledge Course
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In-Depth Case Study Section
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  • 75.Case Study: The Past and Present of Five Female Doctors and the Traffic Code
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  • 76.Case Study: BLUE DASH Bruce Master's Counter-Trend Breakthrough
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  • 77.Case Study: FOODBOWL Super Bowl Accelerates Expansion
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  • 78.Case Study: Choubao Luosifen from Launch to Breaking Out
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  • 79.Case Study: User Insights and Emotional Expression of 10 Brands
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  • 80.Case Study: The Importance of Kemanduo Expressing Brand Values
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  • 81.Investment Promotion Special: Douyin Investment Promotion Rapid Launch Process
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  • 82.Case Study: MIFA Traditional Audio Factory Transforms into High-End Hero Product
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  • 83.Marketing Major Promotions: Six-Stage Strategy for Double Eleven Marketing
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  • 84.Marketing Insights: Money-Making Opportunities in the Consumer Industry Amid Economic Downturn
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  • 85.Marketing New Products: The Complete Marketing Path for New Product Launch
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  • 86.Case Study: More Yogurt's Thousand-Store Fresh Yogurt Brand
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  • 87.Marketing Rejuvenation: Brand Rejuvenation Recommendations at the Current Stage
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    In-Depth Case Study Section
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    • 87.Marketing Rejuvenation: Brand Rejuvenation Recommendations at the Current Stage
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    • 88.Marketing Trends: Douyin E-Commerce Traffic Shifts and Response Strategies
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    • 89.Marketing Trends: Xiaohongshu Traffic Transformation and Response Strategies
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    • 90.New Year's First Lesson: 8 Major Trends for 2024
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    • 91.Marketing Category: How Durable Goods Break Out on Xiaohongshu
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    • 92.Marketing Short Dramas: How KANS Overtook Competitors Through Douyin Short Dramas
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    • 93.Marketing Advertising: Using the Spring Festival Gala as an Example to Discuss Product Placement
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    • 94.Marketing Case: The Fall of Zhong Xue Gao
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    • 95.Marketing Case: Why Xiaomi SU7 Gained Nationwide Attention
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    • 96.Spicy Strips Special: The Adventures of Xiao La Ren from 0 to 1
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    • 97.Marketing Catering: Chef Fei's One-Dish Strategy
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    • 98.Marketing Consumer Goods: 4 Breakthrough Directions for Consumer Goods at 618
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    • 99.Marketing Case: Why Decathlon Is Still Quietly Raising Prices
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    • 100.Marketing Case: Legacy Domestic Brand Carslan Arrives Late But Arrives
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    • 101.Marketing Masterclass: The Marketing 3.0 Era — The Era of Omni-Channel Content
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    • 102.Marketing Experience: 10 Most Impactful Practical Experiences Recently
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    • 103.Marketing Douyin: Douyin in 2024 Is No Longer Suitable for All-In
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    • 104.Marketing Insights: The Way Out for Profit in the Low-Price Era
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    • 105.Marketing Pinduoduo: How Hundred Billion Subsidy Reshaped Pinduoduo
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    • 106.Marketing Case: Full Breakdown of Guozishule's Products, Channels, and Marketing
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    • 107.Marketing Double 11: Bargain Hunting Amid Internal and External Challenges
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    • 108.Marketing Emotions: How Brands Leverage Emotional Value
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    • 109.Marketing Case: How Daily Fresh Breaks Out in a Red Ocean Category
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    • 110.Marketing Case: How Hubang Chili Sauce Breaks Out Through Takeout Channels
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    • 111.Marketing Case: How Luckin Used WeChat Gifting to Drive Tens of Thousands of Orders
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    • 112.Marketing Cognition: De-Branding of E-Commerce Platforms and Future Layout
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    • 113.Marketing Case: Why People Are Willing to Pay for Laopu Gold
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    • 114.Marketing Women: How Women's Marketing Can Avoid Pitfalls and Shine
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    • 115.Marketing Transformation: From Competing for Demand to Competing for Motivation
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    • 116.Marketing Case: How Hema Adjusted Strategy to Turn Losses into Profits
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    • 117.Marketing Hot Topics: JD vs Meituan Battle, Xiaomi Car Accident Public Opinion, and More
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    • 118.Marketing Case: Yellow Swan Eggs — The Number One Brand in Premium Eggs
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    • 119.Marketing Case: How Kuaijishan Sold Old Man's Wine to Young People
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    • 120.Marketing Case: What Should Starbucks Do When High Prices Go Cold
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    • 121.Marketing Case: Luckin & Duolingo IP Collaboration Changes
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    • 122.Marketing Industry: Chinese-Style Wellness Water Track Is Gaining Strong Momentum
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    • 123.Marketing Case: Genki Forest Standing Strong for 7 Years
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    • 124.Marketing E-Commerce: The Fundamental Difference Between White-Label and Branded E-Commerce (Part 1)
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    • 125.Marketing E-commerce: The Fundamental Differences Between White-Label and Branded E-commerce (Part 2)
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[June 9, 2026] Update

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🕒 Updated: 2026-06-09

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New course chapters added as follows:

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  1. Golden Formula for Selling Points Course
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📋 Update Highlights:

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  • Systematically explains the core formula and underlying logic of product selling point extraction
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  • Uses real-world case studies to demonstrate how to transform product features into compelling selling points
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  • Provides reusable selling point expression templates to help quickly improve conversion rates
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💡 Learning Tip: Tutorial content is based on industry practices at time of publication; please verify against current platform rules when learning.

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