This course is tailor-made for offline brick-and-mortar merchants, offering a comprehensive online customer acquisition and profitability system spanning from mindset and cognition to hands-on operations. The course closely follows Douyin's brand-new traffic trends in 2026, first outlining industry development trends, highlighting Douyin's development value for the brick-and-mortar industry, and precisely locking onto the platform's traffic风口. By taking stock of the diverse monetization paths of brick-and-mortar stores and breaking down the core underlying logic of long-term store profitability, it helps merchants break through the limitations of traditional business thinking and build systematic internet customer acquisition thinking.

The practical content covers a complete operational system, with in-depth explanations of Local Push standard delivery and long-term delivery strategies, helping merchants leverage precise local traffic at low cost. The course breaks down five major short video creation systems, distinguishing different content formats such as check-in product promotion, traffic seeding, product marketing, and IP persona, and teaches methods for discovering viral content and benchmarking, so you can easily produce high-playback traffic-driving videos. It also systematically explains audience asset building and refined user operations, using audience segmentation and exclusive coupon tactics to lock in precise customers and increase repurchase and store visit rates. In addition, the course comprehensively breaks down online revenue channels, covering lead diversion and Douyin group-buying implementation, with hands-on teaching of daily account operations, POI popularity enhancement, and core product card operation techniques. The entire course fits the real business scenarios of the brick-and-mortar industry, with simple methods and strong practicality, directly applicable across all industries.

\
• 1.2026 Course Preface and Why Brick-and-Mortar Stores Should Use Douyin
\
• 2.How Brick-and-Mortar Stores Can Achieve Rapid Growth with Douyin
\
• 3.Where Douyin Traffic Is in 2026
\
• 4.Common Monetization Methods for Brick-and-Mortar Stores and the Underlying Logic of Sustained Profitability
\

\
• 5.Check-In Product Promotion Model and Traffic Seeding Video Production
\
• 6.Product Marketing Content and IP Persona Content Creation
\
• 7.Methods for Finding Viral Benchmark Videos
\

\
• 8.Local Push Standard Delivery Strategies and Long-Term Delivery Strategies
\
• 9.4L Audience Assets, 5A6C Audience Models, and Audience Operations
\
• 10.Audience Coupon Tactics to Lock In Precise Customers
\

\
• 11.Lead Services and Douyin Group-Buying Implementation
\
• 12.Daily account operations and POI popularity improvement methods
\
• 13.Product card operations and core data metrics (three rates + return rate)
\
• 14.Analysis of merchant activities, platform activities, and 6 major ranking rules
\
• 15.Store five-point system and product ranking methods for finding hit products
\
• 16.Popularity ranking demonstration and how to improve store ranking
\

💡 Learning Tip: Tutorial content is based on industry practices at time of publication; please verify against current platform rules when learning.