The vast majority of finance/tax bookkeeping, business registration, and tax planning agencies doing Douyin local-ad delivery are mired in all kinds of problems: they can't tell the difference between DOU+, Juliang Ads, and Local-Ad, and blindly spend their budget; they don't understand how to adapt flexible delivery and continuous delivery to different scenarios, and have no method for short video or livestream ad delivery; they don't know how to build ad campaigns or do precise audience targeting, resulting in mostly broad traffic and very few valid business leads; accounts struggle with cold starts and campaigns easily die out, and they don't know how to optimize bids, budgets, or creatives; they don't know how to leverage the search ad group-buy card bonus, and run delivery entirely by feel, with long-term poor ROI.

This course focuses on delivery logic exclusive to the finance/tax industry, abandoning generic local-life delivery templates and fitting the To B local customer acquisition nature of finance/tax. It fully covers delivery fundamentals, the two delivery modes, full-process hands-on setup, account optimization, cold-start breakthroughs, and delivery pitfalls, with step-by-step desktop demonstrations, so finance/tax practitioners and operations staff with zero foundation can independently run Local-Ad, lower customer acquisition costs, and increase precise business inquiries.

The course is driven entirely by hands-on practice, with desktop screen recordings for every step so you can practice along. After completing it, you will master a continuously iterable Local-Ad delivery model, knowing not only how to deliver but also why to deliver that way. This method has been validated in the finance/tax industry and can help agencies shift from relying on expensive outsourced ad delivery to running their own delivery, making every ad dollar count.

Target Audience

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• Owners of bookkeeping companies, finance/tax studios, and business service agencies who want to run their own delivery and break free from expensive outsourced ad delivery
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• Company operations and marketing staff who only know basic clicks in Local-Ad delivery, can't do refined operations, and have low ROI
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• Those whose delivery always fails at cold start, with messy and invalid leads, and who want a standardized delivery system for stable customer acquisition
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• Those who are building Douyin local traffic and want to use search ads and group-buy cards to tap precise passive customers
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What You'll Learn

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• Fully understand the underlying rules of paid traffic in the finance/tax niche, accurately distinguish various delivery tools, and find the right delivery direction
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• Skillfully use the two modes of flexible delivery and continuous delivery for two-way traffic acquisition through short videos and livestreams
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• Independently complete the full set of refined Local-Ad settings from targeting, budget, bidding, and creatives to campaign creation
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• Master account optimization, scaling campaign cultivation, and cold-start solutions to greatly reduce customer acquisition costs
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• Master high-ROI search group-buy card tactics, capture local business owners' active search traffic, and increase the number of valid leads
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• Master common advertising pitfalls, scientifically manage ad budgets, and achieve stable monetization of paid traffic
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• 1.Why advertising is essential
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• 2.Paid traffic allocation mechanism
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• 3.Essential differences between DOU+, Juliang Ads, and Juliang Local Promotion
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• 4.Key actions to take before Local Promotion advertising
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• 5.The underlying logic of Flexible Advertising
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• 6.Flexible Advertising short video customer acquisition techniques
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• 7.Flexible Advertising livestream
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• 8.The algorithm mechanism of Continuous Advertising
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• 9.Steps for building Continuous Advertising campaigns
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• 10.Full process of Flexible Advertising & Continuous Advertising
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• 11.Local Promotion advertising operation process
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• 12.Marketing objectives and scenarios
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• 13.Advertising content and goals
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• 14.Smart targeting and custom audience packages
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• 15.Scheduling and budget
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• 16.Ad creative setup techniques
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• 17.Ad budget and bidding
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• 18.Project and ad naming
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• 19.Automated advertising UBMAX
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• 20.Search ads – group-buy card high-ROI must-run tactics
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• 21.Ad strategy setup tactics
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• 22.How many ad campaigns to build
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• 23.Basic approach to account adjustments
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• 24.Quickly cultivate scaling campaigns
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• 25.One solution: ad cold start problem
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• 26.Pitfall avoidance guide for ad delivery operations
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• 27.Full Local Promotion process on computer
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💡 Learning Tip:Content reflects industry practices at time of publication. Please refer to the latest platform rules when learning.