Syllabus
\I. Characteristics of High-Conversion Customer Service Teams
\1. Pros and cons of two organizational structures for sales-oriented teams
– An in-depth analysis of two different organizational structures for sales-oriented teams, revealing their respective advantages and disadvantages.
2. Division of responsibilities for key positions
– Highlighting the division of responsibilities for key positions in sales-oriented teams to make team operations more efficient.
3. Logic of salary and performance design
– Analyzing the logic of salary and performance design for sales-oriented teams so that every member is motivated to pursue higher performance.
4. Logic of incentive plan design
– Exploring how to design incentive plans to inspire team members' work enthusiasm and motivation.
II. Secrets for Selecting Sales-Oriented Talent
\1. Identifying sales talents among the crowd
– Identifying potential sales talents and discovering their latent potential and characteristics.
2. Profile of sales-oriented management talent
– Depicting the characteristics and qualities of sales-oriented management talent to provide guidance for selecting team managers.
3. Profile of sales-oriented customer service talent
– Shaping the image of sales-oriented customer service talent and clarifying the skills and abilities required.
4. How to use two types of sales-oriented talent
– Flexibly using different types of sales-oriented talent to maximize their potential and advantages.
III. 4 Golden Rules for High-Conversion Customer Service
\1. Key Steps to Initiate a Sale
– Reveal the key steps to initiate a sale and help customer service staff better guide customers.
2. Discover the Secrets of Purchase Motivation
– Dig deep into customers' purchase motivations to better meet their needs.
3. Let Customers Proactively Propose a Purchase
– Explore how to guide customers to proactively express purchase intent and improve conversion rates.
4. Principles and Techniques for Handling Objections
– Teach principles and techniques for handling customer objections, resolve doubts, and close deals.
IV. Make Quality Training a High-Conversion Booster
\1. Inquiry Loss Analysis: Expose Conversion Novices
– Analyze the causes of inquiry loss, identify problems and improve promptly, and increase conversion rates.
2. Deal-Based Empowerment: Help Conversion Novices Achieve a Comeback
– Use deal-based empowerment methods to help conversion novices improve their abilities and achieve a comeback.