Course content:
\1. Episode 1: Three Sources of Performance—Horizontal Expansion: Ice-Breaking
2. Episode 2: Horizontal Expansion: Three Sources of Performance—Breaking Circles
3. Episode 3: Horizontal Expansion: Three Sources of Performance—Breaking Circles
4. Episode 4: Horizontal Expansion: Three Sources of Performance—WeChat Ops
5. Episode 5: Build a Long-Lasting Mechanism—WeChat Marketing Logic (Part 1)
6. Episode 6: Build a Long-Lasting Mechanism—WeChat Marketing Logic (Part 2)
7. Episode 7: Vertical Deep-Dive—One Kilometer Wide, One Thousand Meters Deep (Part 1, revised)
8. Episode 8: Vertical Deep-Dive—One Kilometer Wide, One Thousand Meters Deep (Part 2)
\ 9. Episode 9: Model Innovation 4.0—Mindset Breakthrough
\ 10. Episode 10: Sales Mindset Shift—Rejection Is Normal
\ 11. Episode 11: Sales Mindset Shift—Equal Standing
\ 12. Episode 12: Should You Send Materials to Clients?
\ 13. Episode 13: How to Quote WeChat Clients
\ 14. Episode 14: Client Needs Aren't Product Selling Points
\ 15. Episode 15: Grasp Clients' Pain, Pleasure, and Itch Points
\ 16. Episode 16: How to Deep-Dive Client Pain Points
\ 17. Episode 17: Reverse Guidance—Let Clients Convince Themselves
\ 18. Episode 18: Human Motivation—Seek Gain, Avoid Harm
\ 19. Episode 19: How to Introduce Products to Clients
\ 20. Episode 20: How to Treat Peers—Respect
\ 21. Episode 21: Online-Style Closing—Main Image + Description + Reviews
\ 22. Episode 22: Watering Matters More Than Sowing
\ 23. Episode 23: Learn to Witness Purchase Outcomes
\ 24. Episode 24: Celebrity & Industry-Leader Testimonials
\ 25. Episode 25: Honors, Qualifications, and Charity
\ 26. Episode 26: Risk Reversal—Give Clients Confidence
\ 27. Episode 27: Build Personal Trust With Clients
\ 28. Episode 28: How to Resolve Client Objections
\ 29. Episode 29: Identify Client Buying Signals
\ 30. Episode 30: Closing Methodology (Part 1)
\ 31. Episode 31: Closing Methodology (Part 2)
\ 32. Summary & Review
\ 33. Prologue (Bonus)
\ 34. The Difference Between Persuasion and Negotiation (Bonus)
\ 35. Sales-Negotiation Pitfalls (Bonus)
\ 36. Negotiation-Counterparty Analysis (Bonus)
\ 37. Using Negotiation Leverage (Bonus)
\ 38. The Importance of Negotiation Openings (Bonus)