Ocean Engine Performance Bootcamp: Ocean 2.0 Upgraded — Required for Optimizers (111 Lessons)

Ocean Engine 2.0 New Optimization Mindset

1. Update—Ocean Engine 2.0 New Version Intro
2. Update—Marketing Goals & Optimization Goals
3. Update—Associated-Product Settings & Role
4. Update—Landing-Page Choice & Event Management
5. Update—Placement Choice & Smart Reach
6. Update—Basic-Targeting Cautions
7. Update—Custom Audience-Pack Use
8. Update—Upload Packs & Intersect/Union Combos
9. Update—Leica Behavior & Interest Keyword Choice
10. Update—Douyin Creator Targeting & System Recommendation
11. Update—Other-Targeting Cautions
12. Update—Smart Scaling & Targeting Relationships
13. Update—How to Save & Use Target Packs
14. Update—Schedule/Budget & Bidding Strategy
15. Update—Search Quick-Delivery Setup & Keyword Choice
16. Update—Bind Douyin Account: Setup & Advantages
17. Update—Creative Titles & Landing-Page Config
18. Update—CTA & Ad Settings
19. Update—Bid & Ad Budget Settings
20. Update—Native Anchor Settings & Display Style
21. Update—Project & Ad Naming
22. Update—Account-Build Dimensions & Ad Count
23. Update—Auto Delivery (Lead Smart UBL) Intro
24. Update—One-Click Scale & Account-Optimal Scale Intro
\ 25. Update—Orange Site Builder Intro & Backend Walkthrough
\ 26. Update—Feiyu CRM Intro & Backend Walkthrough
\ 27. Update—Custom Report Intro & Report Settings

Ocean Engine Backend Operations Explained

‑ Ocean-1: Introduction to Each Level of the Ocean Engine Backend
\ ‑ Ocean-2: Marketing Funnel & Conversion Goal Settings
\ ‑ Ocean-3: Differences Between All Ads and Search Ads
\ ‑ Ocean-3.1: Education Industry Linked Course Single Product Delivery
\ ‑ Ocean-4: Conversion Tracking & Event Management
\ ‑ Ocean-5: Conversion Goals & Deep Conversion Goals
\ ‑ Ocean-6: Differences in Traffic Across Placements
\ ‑ Ocean-7: How to Use Search Quick Delivery & Keyword Selection
\ ‑ Ocean-8: Notes on Basic Targeting Settings
\ ‑ Ocean-9: How to Use Custom Audiences
\ ‑ Ocean-8.1: Intersection and Union of Audience Packs
\ ‑ Ocean-10: Hands-On Process for Uploading Audience Packs
\ ‑ Ocean-11: Leica Targeting Behavior Words and Interest Words
\ ‑ Ocean-12: System Recommendations & Douyin Creator Targeting
\ ‑ Ocean-13: Notes on Other Targeting Methods
\ ‑ Ocean-14: Smart Scaling Use Cases
\ ‑ Ocean-15: How to Save & Use Targeting Packs
\ ‑ Ocean-16: Regular (manual bid), Scaling (auto bid), Max-Conversion Bid
\ ‑ Ocean-17: One-Click Scaling & One-Click Account Preferred Scaling Intro & Cases
\ ‑ Ocean-17.1: What Are Third-Party Tracking Links For?
\ ‑ Ocean-18: Programmatic vs. Custom Creative
\ ‑ Ocean-19: Video/Image/Copy Ratios When Adding
\ ‑ Ocean-20: Basic &plus Creative Components
\ ‑ Ocean-21: Ad Avatar & Source Settings and Display
\ ‑ Ocean-22: Ad Comment Optimization & Control Tips
\ ‑ Ocean-23: Creative Category & Tag Selection

Other Course Content

‑ Small/Medium/Large Budget Account Build & Creative Requirements
\ ‑ Account Build Hierarchy & Testing Cycles by Industry
\ ‑ Ocean Engine Account Optimization Core Elements
\ ‑ Two Directions of Account Data Analysis
\ ‑ Account-Level Long-Cycle Multi-Dimensional Analysis
\ ‑ Multi-Plan Build & Competitive Status Analysis
\ ‑ Plan-Level Three-Stage Optimization
\ ‑ Scaling vs. Cost Reduction

the Four-Quadrant
\ ‑ Small-Budget Delivery Pain Points & Data-Analysis Approach
\ ‑ Account Diagnosis Hands-On Cases
\ ‑ Conversion-Lift Tool—Oranjie Site
\ ‑ Effectiveness Tool—Feiyu CRM
\ ‑ Efficient Communication Tool—Xiao6 Support
\ ‑ Lazy Delivery Tool—Delivery Manager
\ ‑ Precise Traffic—Search Ads
\ ‑ Newbie Optimization Tool—Plan Diagnosis
\ ‑ Traffic-Analysis Tool—Search & Feed Traffic Analysis
\ ‑ Slacking Safety Tool—Auto Rules
\ ‑ Account-Scale Tool—Account-Optimal Scale
\ ‑ Lead-Gen E-Commerce & CID
\ ‑ Ocean Engine AD to Live Rooms

Page Optimization & Creative Strategy

‑ Page-1: Feed-Page Content Logic & Flow
\ ‑ Page-2: Feed-Page Types—By Conversion Method
\ ‑ Page-3: Feed-Page Types—By Site-Build Method
\ ‑ Page-4: Five Page-Optimization Cautions
\ ‑ Page-5: Five Elements of Quality-Page Teardown
\ ‑ Page-6: Ocean Engine Template Site—Oranjie
\ ‑ Page-7: Baidu Feed Template Site—Jimumu
\ ‑ Page-8: GDT Template Site—Qijing Landing Page
\ ‑ Page-9: Kuaishou Template Site—Moli Site
\ ‑ Page-10: Page-Optimization Data-Analysis Elements

Creative Optimization & Effect Lift

‑ Creative-1: Copy, Image, and Video Effect Analysis
\ ‑ Creative-2: Creative's Role in Feed Delivery
\ ‑ Creative-3: How to Tell Good vs. Bad Creative
\ ‑ Creative-4: Core-Keyword Method for High-Conversion Copy
\ ‑ Creative-5: Seven Copywriting Formulas to Lift CTR
\ ‑ Creative-6: Borrow-and-Adapt to Build a Creative Library
\ ‑ Creative-7: Common Feed-Creative Reference Tools
\ ‑ Creative-8: Common Creative-Image Design Structures
\ ‑ Creative-9: Six Elements of Hit-Video Creative Teardown
\ ‑ Creative-10: Simple Practical Video-Editing Tools
\ ‑ Creative-11: Two Ways to Download Webpage Videos
\ ‑ Creative-12: How to Quickly Remove Video Watermarks
\ ‑ Creative-13: Fast Video Making With Backend Templates
\ ‑ Creative-14: Feed-Creative Recommendation Mechanism

Interview Tips & Career Guidance

(P12704/description) – 1. Update—Introduction to the New Juliang Engine 2.0
(P12704/description) – 2. Update—Marketing Goals and Optimization Goals
(P12704/description) – 3. Update—Related Product Settings and the Role of Products
(P12704/description) – 4. Update—Landing Page Selection and Event Management
(P12704/description) – 5. Update—Placement Selection and Smart Placement
(P12704/description) – 6. Update—Notes on Basic Targeting Settings
(P12704/description) – 7. Update—How to Use Custom Audience Packages
(P12704/description) – 8. Update—Uploading Audience Packages and Intersection/Union Audience Combinations
(P12704/description) – 9. Update—Lyka Targeting Behavior Words and Interest Words Selection
(P12704/description) – 10. Update—Douyin Creator Targeting and System Recommendations
(P12704/description) – 11. Update—Notes on Other Targeting Methods

(P12704/description) This course outline clearly lists topics and content, helping students quickly understand the structure and key points.