China Projects

The Old-A Marketing Bootcamp (May 2024 Edition): Grounded Practice, Digging Into the Essence of Marketing

📚Video Course
📂Others
🕒Last updated: 05/31/2024
👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers
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Description

This is a marketing bootcamp taught by Old-A, designed for managers and marketing leads at small-to-mid-sized and startup companies. It is not for beginners or students with no real marketing needs. The content is practice-driven: less theory, more application. Through accessible teaching, it helps students master practical marketing skills to gain an edge in a competitive market.

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The outline covers many topics from basics to advanced, including but not limited to:

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–. Understanding the essence of marketing: How to grasp its core and use that to operate in the market.
–. Traffic & conversion: Concrete traffic-driving methods and conversion strategies, with hands-on teaching on how to lift sales fast through campaigns.
–. Data analysis: How to analyze the data you already have and turn small data into big earnings.
–. Campaign planning & copywriting: How to plan effective campaigns and write high-converting marketing copy.
–. Market & competitor analysis: Through real cases, how to analyze the market and competitors and craft winning strategies.

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Through these lessons, students not only learn marketing theory but also how to apply it at work to hit their goals. This is a practice-first course that deepens understanding and skills through real execution –. ideal for professionals who need to rapidly improve their marketing ability.

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The detailed course outline is as follows:

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