Lao A Marketing Bootcamp Latest Course &#8211. Updated July 2024

Lao A Marketing Bootcamp Latest Course –. Updated July 2024

Course Catalog

Basic Marketing Theory
–. Lesson 1: The Essence of Marketing –. See through the essence of marketing to do marketing well.
–. Lesson 3: Marketing Data –. No big data, only using small data to make money.
–. Lessons 6-8: The Six-Character Marketing Conversion Series –. In-depth analysis of orthodox, unconventional, defensive, offensive, closing, and looping.

Marketing Strategies & Hands-On Practice
–. Lesson 4: Marketing Planning –. The amplifier of enterprise profits.
–. Lesson 5: Marketing Copy –. How to produce marketing copy where every character is worth gold.
–. Lesson 9: Marketing's Star-Absorbing Technique –. Case breakdown methodology.

Marketing Platforms & Tools
–. Lessons 24-25: Private Domain Marketing –. The traditional WeChat business dividend has passed; how to do the new WeChat business series.
–. Lesson 26: Douyin Marketing –. Lao A's Douyin journey: hands-on Douyin pitfall avoidance course.
–. Lessons 69-71: Xiaohongshu Marketing Series –. Placement and display logic, hands-on pitfall avoidance.

Marketing Industry Applications
– Lesson 39: Womenswear Marketing – womenswear business special: two future dividends + case breakdowns.
–. Lesson 42: Restaurant Marketing –. restaurant industry special.
–. Lesson 43: Tea Marketing –. tea industry special.

Signature Techniques
–. Lessons 14-15: Marketing Human Nature –. gamified marketing series.
–. Lessons 16-17: Rebuilding Brands –. from value to values series.
– Lessons 18-20: Offline Marketing – offline marketing fundamentals: attracting, locking in, and retaining customers series.

Cases & Advanced Strategy
– Lesson 46: Elderly-Care Marketing – elderly-care industry special: golden years in a sunrise industry.
– Lesson 47: Bonus Episode – Lao A's Private Business Insights.
–. Lesson 48: Marketing Strategy –. freeing enterprise strategy from semantic traps.

Future Trends & Innovation
–. Lesson 51: Big Marketing Trends –. enterprise challenges & opportunities under Chinese-style modernization.
–. Lessons 64-65: Virtual-World Marketing –. blockchain, web3.0, NFTs, the metaverse, and the business opportunities behind them.

Deep Dives & Advanced Application

Consulting & Business Insight
–. Lesson 66: Marketing Consulting –. 100 consulting Q&A: what bosses ask most.
–. Lesson 67: Brand Marketing Plus –. contradictions & opportunities for Chinese brands and the two future paths.
– Lesson 68: Brand Marketing Plus – contradictions and opportunities facing Chinese brands and the two future development paths.

Hands-On Cases
– Lesson 69: Xiaohongshu Marketing – 5 questions on SME Xiaohongshu placement pitfalls.
– Lesson 70: Xiaohongshu Marketing Plus – note display logic via core ops: keyword layout.
–. Lesson 71: Matrix-Account Marketing –. doubling leads and growing sales via short-video matrix plays.

Trends & Strategy
–. Lesson 72: Xiaohongshu Marketing Plus –. how Mo Xiaoxian in ready-meals keeps growing on Xiaohongshu.
–. Lesson 73: Matrix-Account Marketing –. matrix plays: high-traffic video planning, high-conversion video planning.
–. Lesson 74: AI Marketing –. the biggest opportunity in 40 years: a chatGPT survey course.

Case Breakdowns
– Lesson 75: The Five Female Doctors: repeatedly stalling yet hitting 600M/year – their past, present, and traffic code.
–. Lesson 76: BLUE DASH –. breaking out against the slump in low-alcohol drinks.
–. Lesson 77: FOODBOWL Super Bowl –. expanding fast amid the trendy-light-food collapse.

Strategy & Innovation
–. Lesson 78: Choubao Snail Noodles –. four steps from launch to breakout.
– Lesson 79: 10 Brands With Deep User Insight & Emotional Expression.
–. Lesson 80: Komanduo, a feminine intimate-care brand –. why expressing brand values matters.

Franchising & Market Strategy
– Lesson 81: Franchise Special – using restaurants to explain fast Douyin franchise launches.
–. Lesson 82: MIFA –. a traditional audio factory's B2B-to-B2C high-end single product.
–. Lesson 83: Big-Promo Marketing –. Double-11 rhythm: the 6-stage promo strategy.

Consumer Behavior & Market Signals
– Lesson 84: Marketing Insight – who's still making money as the economy slows.
– Lesson 85: New-Product Marketing – the complete 9-step launch path.
– Lesson 86: Moli Yogurt – 10 years of accumulation, the first thousand-store fresh-yogurt brand.
– Lesson 87: Marketing to the Young – what youth-oriented brands look like today.

Marketing Trends & Strategy

Douyin & Xiaohongshu Platform Strategy
– Lesson 88: Marketing Trends – Douyin e-commerce traffic shifts and how brands should respond.
– Lesson 89: Marketing Trends – Xiaohongshu's two-line traffic change and brand responses.

Annual Trends & Forecast
– Lesson 90: First Lesson of the Year – 8 trends for 2024 on product, traffic, brand, and users.

Industry Specials & Niches
– Lesson 91: Category Marketing – how durable goods like "Home Living" break out on Xiaohongshu.
– Lesson 92: Short-Drama Marketing – how Hanshuo took the Douyin short-drama curve.
– Lesson 93: Ad Marketing – ad placement via the Spring Gala.
– Lesson 94: Zhong Xuegao's fall isn't new-consumer original sin.
– Lesson 95: Why the Xiaomi SU7 drew nationwide attention despite its mid-high positioning.
– Lesson 96: Spicy-Strip Special – Lao A's first brand, Little Spicy Man's 0-to-1.
– Lesson 97: [Restaurant Marketing] How Chef Fei's "One Dish Strategy" achieved category differentiation.
– Lesson 98: [Consumer Goods] Four breakout directions from this year's 618.
– Lesson 99: [Case] Why Is Decathlon Quietly Raising Prices Amid Big Markdowns?

Business Strategy & Data
– Lesson 100: [Case] After 6 Years, the Old Domestic Brand Carslan Arrives, Late but Here.
– Lesson 101: [Big Marketing Lesson] The Marketing 3.0 Era – The Full-Domain Content Era Arrives.