The Full Bidding-Ad Course: From Newbie to Advanced, With Real-Account Practice

Want to master bidding ads? This course gets you there step by step!

Interested in bidding ads but lack a systematic path? This course takes you from zero, mastering the core skills from backend ops to data optimization, lifting your bidding-ad ability all around.

Course highlights:

• Bidding Logic & Account Strategy
  Lesson 1 (Part 1): the core logic and effective account strategy.
  Lesson 1 (Part 2): where different strategies apply, for precise bidding.
  Lesson 1 Homework: real case exercises to lock in learning.
• Traffic Control & Account Setup
  Lesson 2 (Part 1): how to control traffic and lift ad effect.
  Lesson 2 (Part 2): building an efficient bidding account.
• Copywriting & Optimization
  Lesson 3 (Part 1): writing attractive creative to lift CTR.
  Lesson 3 (Part 2): creative-optimization methods.
• High-Conversion Landing-Page Planning
  Lesson 4 (Part 1): planning high-conversion pages.
  Lesson 4 (Part 2): optimizing pages via real cases.
• oCPC Logic & Placement Flow
  Lesson 5 (Part 1): how oCPC works.
  Lesson 5 (Part 2): placing oCPC effectively.
• oCPC Optimization & Strategy Tuning
  Lesson 6 (Part 1): hands-on oCPC optimization.
  Lesson 6 (Part 2): tuning strategy by data.
• Data-Analysis Flow & Functions
  Lesson 7 (Part 1): the basic analysis flow and common functions.
  Lesson 7 (Part 2): analysis applied to bidding ads.
• Reading Data Changes to Lift Results
  Lesson 8 (Part 1): spotting data changes for precision.
  Lesson 8 (Part 2): application cases.
• Juliang Search Ads: Setup & Optimization
  Lesson 9 (Part 1): building and optimizing search ads.
  Lesson 9 (Part 2): optimization via real cases.
• 360 Account Setup & Customer-Service Optimization
  Lesson 10 (Part 1): building a 360 account.
  Lesson 10 (Part 2): optimizing the customer-service stage.
• Fast Advancement: From Execution to Management
  Lesson 11 (Part 1): advancing from executor to manager.
  Lesson 11 (Part 2): managing a bidding-ad team efficiently.
• Multi-Channel Precision Acquisition via Search Behavior
  Lesson 12 (Part 1): acquiring customers across channels by search behavior.
  Lesson 12 (Part 2): precision-acquisition strategy via real cases.

Whether you're a newbie or experienced, this course gives a systematic path from basics to advanced. Through real-account practice, you'll master bidding ads and make the leap from beginner to expert.