The Local-Life Merchant Ops Bootcamp: Master the Latest Plays, a Must for Physical Stores, Full Group-Buy + Lead Flow Hands-On

In this course, you'll learn to lift local-life traffic and conversion through Douyin. Whether a newbie or an experienced merchant, it builds full skills from basic setup to data analysis, steadily lifting store exposure and sales.

Course outline

Basic Setup: Converting Foot Traffic Into Closes

1. The Douyin Laike Onboarding Flow: Easily open your Douyin store
2. Binding the Store to a Douyin Account: A Perfect Match
3. How to Decorate Your Douyin Account: An Eye-Catching Profile
4. Laike Store Decor: A Fresh New Look
5. The Full Group-Buy-Package Publishing Flow: Fast Launch Popular Bundles
6. The Full Voucher Publishing Flow: Step-by-Step Voucher Setup
7. The Full Punch-Card-Card Flow: How to Publish Punch Cards to Retain Customers
8. Benchmark Store Selection + Bundling Strategy: Let Data Pick the Best Combo
9. The Three Group-Buy Pricing Approaches: Maximize Margin
10. Picking the Optimal Group-Buy Count Layout: Find the Balance
11. The Group-Buy Title Formula - How to Optimize: An Attractive Title Is Half the Win
12. Driving Conversion - Using Marketing Tools [Flash Sales]: Setting & Running Flash Sales
13. Driving Conversion - Using Marketing Tools [Product Coupons]: Strategic Coupon Use
14. Driving Conversion - Using Marketing Tools [Share-for-Coupon]: More Conversion via Sharing
15. Driving Conversion - Using Marketing Tools [Off-Peak Deals]: Boosting Sales at Off-Peak Hours

Organic Flow: Igniting Foot Traffic Across Channels

1. Raise the Store's Gold Operating Score in 15 Days: Fast Rating Tips
2. Search - Activating the Seeding-Search Play SOP (Play 1): Be More Competitive in Search
3. Search - Activating the Seeding-Search Play SOP (Play 2): Different Plays Ignite Seeding Search
4. BGC High-Play Material Breakdown (Play 1): Making High-View Content
5. BGC High-Conversion Material Breakdown (Play 2): How to Make High-Conversion Videos
6. PGC High-Conversion Material Breakdown (Play 3): Professional Content to Double Closes
7. Competitor High-Conversion Material Breakdown (Play 4): Borrowing Rivals' Success to Optimize Yours
8. High-Conversion Product-Linked Material Breakdown (Play 5): Linking Products to Lift Total Sales
9. AIGC Batch-Producing Quality Material (Play 6): Efficient AI Generation
10. AIGC Batch-Producing Quality Material (Play 7): More Hands-On AI-Generation Tips
11. Batch Smart-Generating Image Material (Play 8): Fast Eye-Catching Images
12. Local-Life Service Product Cards (Play 9): Making Local Services More Appealing
13. UGC In-Store Check-In Submission Material (Play 10): Guiding Customers to Create Content

Staff-Account Selling

1. Staff-Account Signing & Unsigning (Play 1): Choosing & Managing Selling Accounts
2. Building a Staff-Account Selling Team SOP (Play 2): Building an Efficient Team
3. Staff-Account Commission Incentive Management (Play 3): Incentives to Double Performance
4. Customer Leads – The Low-Cost Lead Play: Low-Cost Prospecting

Data Analysis: Reading the Trends With the Business Guide

1. The Business Guide: Analyzing Material Audience Tags (Play 1): Precise Tag Analysis for Better Marketing
2. The Business Guide: Audience-Asset Size & Flow (Play 2): Managing and Moving Customer Assets by Data