The Old A Marketing Bootcamp (Updated August)

Course intro:

This course comes from Old A's marketing coaching bootcamp. It suits only SME and startup founders, and marketing/market/brand department heads and practitioners. We don't recommend pure newbies or students with no practical marketing need. Light on theory, heavy on practice; light on concepts, heavy on essence.

Course outline:

01. Lesson 1: The Essence of Marketing_ See Through the Essence to Play It Well.mp4
02. Lesson 2: Marketing Traffic-Driving_ From Fast, Blunt Sales Lifts to the Traffic-Driving Methodology.mp4
03. Lesson 3: Marketing Data_ No Big Data, Only Making Money on Small Data.mp4
04. Lesson 4: Marketing Planning_ The Profit Amplifier: The Point-Line-Surface Composition of Marketing Plans.mp4
05. Lesson 5: Marketing Copy_ How to Produce Word-Is-Gold Marketing Copy.mp4
06. Lesson 6: Marketing Conversion_ The Six-Word Mantra: Open_Orient_Defend_Attack_Close_Loop, Part 1.mp4
07. Lesson 7: Marketing Conversion_ Open_Orient_Defend_Attack_Close_Loop, Part 2.mp4
08. Lesson 8: Marketing Conversion_ The Six-Word Mantra: Open_Orient_Defend_Attack_Close_Loop, Part 3.mp4
09. Lesson 9: Marketing's Star-Absorbing Art_ From the Purpose of Deconstruction, Case Sources, Tools to the Case-Deconstruction Methodology.mp4
10. Lesson 10: The Marketing Business Model_ A Small Yet Useful Business Model, Part 1.mp4
11. Lesson 11: The Marketing Business Model_ A Small Yet Useful Business Model, Part 2.mp4
12. Lesson 12: Marketing Selection_ The Selection Methodology.mp4
13. Lesson 13: Human Nature in Marketing_ Gamified Marketing, Part 1.mp4
14. Lesson 14: Human Nature in Marketing_ Gamified Marketing, Part 2.mp4
15. Lesson 15: Human Nature in Marketing_ Gamified Marketing, Part 3.mp4
16. Lesson 16: Rebranding: From Value to Values, Part 1.mp4
17. Lesson 17: Rebranding: From Value to Values, Part 2.mp4
18. Lesson 18: Offline Marketing_ The Basics of Pulling, Locking, and Feasting Customers, Part 1.mp4
19. Lesson 19: Offline Marketing_ The Basics of Pulling, Locking, and Feasting Customers, Part 2.mp4
20. Lesson 20: Offline Marketing_ Pulling, Locking, and Feasting Customers: The Cases.mp4
21. Lesson 21: B2B Marketing_ The Three-Word B2B Mantra: Stick_Lock_Press, Part 1.mp4
22. Lesson 22: B2B Marketing_ The Three-Word B2B Mantra: Stick_Lock_Press, Part 2.mp4
23. Lesson 23: Marketing Subcultures_ The Gold-Digging Code of Niche Culture Categories.mp4
24. Lesson 24: Private-Domain Marketing_ The Traditional WeChat-Sales Dividend Is Over: How New WeChat-Sales Works, Part 1.mp4
25. Lesson 25: Private-Domain Marketing_ The Traditional WeChat-Sales Dividend Is Over: How New WeChat-Sales Works, Part 2.mp4
26. Lesson 26: Douyin Marketing_ Old A's Douyin Journey: The Douyin Hands-On Pitfall-Avoidance Lesson.mp4
27. Lesson 27: Customer Marketing_ The Operating Rules of Customer Relationships.mp4
28. The Enterprise Self-Rescue Guide Under the Cold Snap.mp4
29. Lesson 29: Hit Products_ The Online Launch Full Flow, Part 1.mp4
30. Lesson 30: Hit Products_ The Online Launch Full Flow, Part 2.mp4
31. Lesson 31: Marketing Data_ Business Data Analysis Plus.mp4
32. Designing & Spreading a Brand Slogan.mp4
33. Lesson 33: Lower-Tier Marketing_ The Downturned-Market Wealth-Building Guide.mp4
34. Lesson 34: Marketing Data_ How to Do User Research Well.mp4
35. Lesson 35: Marketing Ritual_ How Products Use Ritual for a Premium.mp4
36. Lesson 36: The Marketing Team_ The Four Elements of Team Management: Planning_Coach_Execution_Supervision.mp4
37. Lesson 37: Marketing Brainwashing_ The Three Steps: Soul-Capturing_Mind-Taking_Hypnosis.mp4
38. Lesson 38: The Marketing Dividend_ The 6 Industries Still Holding Dividends in 2022.mp4
39. Lesson 39: Women's Wear Marketing_ The Women's-Wear Session: The Two Future Dividends & a 10M-Yearly Sales Case Deconstructed.mp4
40. Lesson 40: Craft-Beer Marketing_ The Craft-Beer Session: Industry State & the Two Future Opportunities.mp4
41. Lesson 41: Furniture Marketing_ The Furniture Session: Industry Pain Points & Future Trends.mp4
42. Lesson 42: F&B Marketing_ The Restaurant Session: The Two F&B Whirlpools & Four Future Category Opportunities.mp4
43. Lesson 43: Tea Marketing_ The Tea Session: From Farm Product to Consumer Good, Tea Also Needs a New-World Revolution.mp4
44. Lesson 44: Marketing Events_ Weibo/Douyin/Xiaohongshu Placement & Display Logic, Pitfall-Avoidance Part 1.mp4
45. Lesson 45: Marketing Events_ Weibo/Douyin/Xiaohongshu Placement & Display Logic, Pitfall-Avoidance Part 2.mp4
46. Lesson 46: Elderly-Care Marketing_ The Elderly-Care Session: Sunset Glow in a Sunrise Industry.mp4
47. Bonus: Old A's Privately Treasured Business Insights.mp4
48. Lesson 48: Marketing Strategy_ Rescuing Enterprises From the Semantic Trap: Three Strategy Models for Corporate Strategy.mp4
49. Offline Marketing Plus_ When the Gaze Leaves the Product, Offline Gains Meaning.mp4
50. Lesson 50: Business Marketing_ The Running Logic of the Business Machine: Waves_Cycles_Trends_Planning.mp4
51. Lesson 51: The Big Marketing Trend: Challenges & Opportunities for Enterprises Under Chinese-Style Modernization: Who Will the Future Belong To.mp4
52. Lesson 52: Prepared-Dish Marketing_ The Prepared-Dish Session: Why It's Hot & Which Points Heat Up More.mp4
53. Lesson 53: Maternal & Baby Marketing_ The Underlying Marketing Logic & Future Direction.mp4
54. Lesson 54: Dental Marketing_ What Is the Essence of Medical-Adjacent Industries Like Dentistry, and Where Are the Future Opportunities.mp4
55. Lesson 55: Beauty-Industry Marketing_ The Point of Beauty Services Isn't Truly Becoming Beautiful.mp4
56. Lesson 56: Growth Marketing_ Where Does a 10X-Growth Company Actually Beat You, and What Are the Keys.mp4
57. Lesson 57: Beauty-Cosmetics Marketing_ Where Will the Beauty/Skincare Lane See Explosive Growth in the Next Decade.mp4
58. Lesson 58: The Marketing Trend, Year-End Insight Lesson: How Will Chinese Business's Core Logic Change Post-Pandemic.mp4
59. Lesson 59: Education-Training Marketing_ Is There Still Room in Education Training, and Where Should It Pivot.mp4
60. The Last Lesson of 2022: See Through the Essence, Grasp the Rules, Hone the Basics.mp4
61. Lesson 61: Red-Wine Marketing_ The Wine Session: A Small Lane Inside a Big Lane.mp4
62. Lesson 62: Finance Marketing_ Finance Is the Language of Business: The 15 Financial Metrics a Boss Must Know.mp4
63. Lesson 63: The Marketing BP_ Whether or Not You Raise Funding, Have a Qualified Business Plan.mp4
64. Lesson 64: Competitive Marketing_ What Is Core Competitiveness: If You Have It, How to Find It; If Not, How to Build It.mp4
65. Lesson 65: The Virtual Marketing World_ Chatting Blockchain, Web3.0, NFT, the Metaverse, and the Business Opportunities Behind Them.mp4
66. Lesson 66: Consulting Marketing_ Consulting Industry Q&A: The Questions Bosses Ask Most.mp4
67. Lesson 67: Brand Marketing Plus_ The Contradictions & Opportunities Facing Chinese Brands, and the Two Future Paths.mp4
68. Lesson 68: Brand Marketing Plus_ The Two Future Paths for Chinese Brands: Kinetic vs. Potential Brands.mp4
69. Lesson 69: Xiaohongshu Marketing_ Five Questions on SME Placement Pitfall-Avoidance.mp4
70. Lesson 70: Xiaohongshu Marketing Plus_ Reading the Note-Ranking Logic Through Core Ops Tips: Keyword Layout.mp4
71. Lesson 71: Matrix-Account Marketing_ Doubling Leads & Growing Sales Through the Short-Video Matrix Play.mp4
72. Lesson 72: Xiaohongshu Marketing Plus_ Taking the Instant-Food Brand Mo Xiao Xian as a Case: How to Keep Growing on Xiaohongshu.mp4
73. Lesson 73: Matrix-Account Marketing_ The Short-Video Matrix Play: High-Traffic Video Planning & High-Conversion Video Planning.mp4
74. Lesson 74: AI Marketing_ Chatting the Biggest Opportunity of Humanity's Last 40 Years: The ChatGPT Primer.mp4
75. Case Deconstruction: Repeatedly Failing Yet Selling 600M a Year: The Past, Present, and Traffic Code of Five Female Doctors.mp4
76. Case Deconstruction: Breaking Out Against the Tide in the Low-Alcohol Slump: BLUE DASH.mp4
77. Lesson 77: Case Deconstruction: Expanding Fast Amid the Wave of Influencer Light-Food Closures: FOODBOWL.mp4
78. Lesson 79: Case Deconstruction: The New River-Snail-Noodle Brand Choubao, Four Steps From Launch to Breakout.mp4
79. Lesson 80: Case Deconstruction: Looking at 10 Brands With Deep User Insights & Emotional Expression.mp4
80. Lesson 81: Case Deconstruction: From the Feminine-Intimate Brand Kemanduo, the Importance of Expressing Brand Values.mp4
81. Lesson 82: The Recruitment Session_ Taking F&B as an Example: The Fast Douyin Recruitment-Launch Flow.mp4
82. Lesson 83: Case Deconstruction: B2B to B2C: A Traditional Audio Factory Makes a High-End Hero Product: MIFA.mp4
83. Lesson 84: Big-Promo Marketing_ The Double-11 Rhythm Guide: The 6-Stage Big-Promo Strategy.mp4
84. Lesson 85: Marketing Insight_ Who Is Actually Making Money in the Consumer Industry Today as the Economy Slows.mp4
85. Lesson 86: New-Product Marketing_ The Complete New-Product Launch Marketing Path in 9 Steps.mp4
86. Lesson 87: Case Deconstruction: Settled Ten Years, the First 1000-Store Fresh-Yogurt Brand: Morinho.mp4
87. Lesson 88: Brand Youthification_ What Does a Brand That Understands Young People Look Like: Tips on Current Brand Youthification.mp4
88. Lesson 89: The Marketing Trend_ Douyin E-Commerce's Traffic Shake-Up & How to Respond When Marketing on Douyin.mp4
89. Lesson 90: The Marketing Trend_ Xiaohongshu's Two-Track Traffic Change & How Brands Respond on Xiaohongshu.mp4
90. Lesson 91, The First of the New Year: The 8 Big 2024 Trends on Product, Traffic, Brand, and Users.mp4
91. Lesson 92: Category Marketing_ How Durable Goods Like Home-Life Break Out on Xiaohongshu.mp4
92. Lesson 93: Short-Drama Marketing_ Taking Hanshu as a Case: How to Overtake via the New Douyin Short-Drama Wave.mp4
93. Lesson 94: Ad Marketing_ Taking the Spring Gala as a Case: Ad Placement.mp4
94. Lesson 95: Marketing Case: Zhong Xuegao's Fall Is Not Because of New Consumption's Original Sin.mp4
95. Lesson 96: Marketing Case: From a Marketing View, Why the Xiaomi SU7 Wins National Attention Despite Mid-High-End Positioning.mp4
96. Lesson 97, The Spicy-Snack Session_ Old A's First Brand From 0 to 1: The Little Spicy-Person Adventure.mp4
97. Lesson 98 [Restaurant Marketing] How Chef Fei Used a "One-Dish Strategy" to Achieve Category Differentiation & Mind Positioning.mp4
98. Lesson 99 [Consumer Goods] From This Year's 618, the 4 Breakout Directions for Consumer Brands.mp4
99. Lesson 100 [Marketing Case] As Brands Slash Prices, Why Is Decathlon Secretly Raising Its Prices.mp4
100. Lesson 101 [Big Marketing Lesson] The Marketing 3.0 Era: The Omnichannel Content Era Arrives.mp4
101. Lesson 102 [Marketing Case] After Six Years, the Veteran Domestic Brand Carslan Arrives, Late but Here.mp4
102. Lesson 103 [Marketing Experience] In Today's Consumer Market, the 10 Most Resonant Recent Hands-On Lessons.mp4
103. Lesson 104 [Douyin Marketing] Douyin in 2024 No Longer Suits Going All-In.mp4