Advanced Practical Course on Hotel & Homestay OTA Operations: From Basics to Mastery, Fully Master Platform Management

Course catalog overview:

1. Transformation of the Hotel Industry Under the Pandemic
– Explore the massive changes and challenges the pandemic brought to the hotel industry.

2. Core Factors of Hotel Marketing
– Analyze the three core factors in hotel marketing and gain insight into market demand.

3. The Future of the Broader Accommodation Industry
– Look ahead to future trends and opportunities in the broader accommodation sector.

4. Traditional Marketing vs. Integrated Marketing
– Explore the pros and cons of traditional vs. integrated marketing.

5. Hoteliers' Misconceptions About Digital Marketing
– Reveal common misunderstandings hoteliers have about digital marketing and OTA, raising the bar of awareness.

6. New Media Marketing Teams
– Explore building and developing new media marketing teams in the accommodation industry.

7. Decoding the Elements of the Marketing Formula
– Break down the five elements of a marketing formula to improve marketing effectiveness.

8. Fundamentals of a Quality Account
– Explore the ten fundamentals of a quality account to raise account quality.

9. The Key to Account Optimization
– Deep dive into must-do items for account optimization to increase account value.

10. Account Weight & Platform Assessment
– Break down how account weight and platform assessment scores are composed and what they do.

11-13. Platform Score Analysis & Optimization
– Analyze base scores, regular bonus points, and violation penalties to improve platform scores.

14-22. Acquiring Different Types of Traffic
– Deeply interpret methods and techniques for acquiring different traffic types.

23-24. Private Domain Traffic & Its Application
– Explore the concept and acquisition of private domain traffic to improve customer loyalty.

25-27. Image & Video Optimization
– Analyze principles and considerations for image and video optimization to improve content quality.

28-30. Using Promotion Tools & Diamond Display Slots
– Choose the right promotion tools and diamond slots to boost exposure and conversion.

– Forecast demand and pricing to develop a sound marketing strategy.
– Forecast output and pricing to set a sound marketing strategy.

33-36. Room-Type Design & Service
– Explore room-type design and service strategies based on space and distinctive properties.

37-45. Review Management & Reply Techniques
– Analyze key points and techniques for review management to improve user experience and word-of-mouth.

46. Afterword: Marching Toward the Future Together
– Summarize course content and look ahead to future trends.