Meituan & Dianping Practical Course: From Zero to Local #1, Grow Your Customer Volume & Revenue

This course is designed for Meituan and Dianping merchants, helping you quickly master the core platform-operation skills from scratch. From boosting shop exposure to designing viral combos, and from avoiding negative reviews to handling them, it comprehensively explains how to make your shop the local leader. The content is deep yet accessible, suitable for new merchants and experienced operators wanting to break through.

Course content:

1. 1. In-Depth Understanding of Meituan & Dianping
      Master the underlying logic of platform operations and learn common success cases and pitfalls.
   2. Meituan/Dianping: The 7 Cores of High Conversion
      Learn the key factors for improving conversion and rapidly boost sales.
   3. Meituan Key #1: Fast Score Boosting
      How to rapidly raise shop ratings through platform rules and strategy.
   4. Meituan Key #2: Building a Gold Medal Merchant
      The advantages of becoming a gold medal merchant and techniques for earning gold status.
   5. Meituan Key #3: Unified Shop Styling
      Through unified styling, boost brand recognition and user stickiness.
   6. Meituan Key #4: Earning High-Quality Positive Reviews
      Real practical experience on how to guide customers to leave quality reviews.
   7. Meituan Key #5: Designing Viral Combos
      How to design viral combo packages to boost sales and attract new customers.
   8. Meituan Key #6: The Secret to 1,000 Sales in 7 Days
      Concrete practical techniques for explosive sales growth in a short time.
   9. How Meituan Reaches Citywide #1: Let More People See Your Shop (Part 1)
      Practical methods to boost shop exposure and attract more potential customers.
   10. How Meituan Reaches Citywide #1: Let More People See Your Shop (Part 2)
       Continuously optimize exposure channels and raise shop rankings.
   11. How to Drive Sales on Dianping and Reach #1 Citywide
       Ranking and rating rules in the review system to help you get listed fast.
   12. How Dianping Artisans Quickly Raise Scores and Rankings
       Techniques for Meituan/Dianping artisans to improve personal ratings.
   13. Meituan/Dianping: How to Set Combos in the Backend
       Detailed steps for setting shop combos to build product bundles that attract customers.
   14. Meituan/Dianping: Repeat-Visit Cards
       How to use repeat-visit cards to attract customers and raise repeat rates.
   15. Meituan/Dianping: Review Rules for New Shops
       Operations techniques for new shops to quickly earn positive reviews.
   16. Meituan/Dianping: Review Rules for Established Shops
       How established shops maintain high ratings and continue accumulating reviews.
   17. Meituan/Dianping: Shop Q&A
       Interact with customers through shop Q&A to build user trust.
   18. Meituan/Dianping: KaiDianBao Features Explained
       Detailed explanation of KaiDianBao features to help merchants manage shops more efficiently.
   19. Meituan/Dianping: Avoiding & Handling Negative Reviews
       How to effectively respond to negative reviews and defuse negative impact.
   20. Meituan/Dianping: Designing a Hair-Stylist Team and Incentive Mechanisms
       Mechanism design for hair-stylist teams to boost employee motivation.
   21. Course Summary
       Recap key points to help students organize their thinking and review highlights.
   22. How to Manage Deal Groups in the Backend
       Backend deal-group management methods to improve group-buy business returns.
   23. The Workflow to Get Customers to Buy Your Deal Groups
       How to guide customers to buy deal groups and achieve more sales.