Full toolkit for winning deals at foreign trade shows: pre-show preparation, on-site negotiation, post-show follow-up, with complete tables and pitch templates



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🕒Last updated: 07/14/2026
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👥Entrepreneurs / Self-media creators / Cross-border e-commerce sellers / Side-hustlers

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Full toolkit for winning deals at foreign trade shows: pre-show preparation, on-site negotiation, post-show follow-up, with complete tables and pitch templates

Course Introduction
This full toolkit for winning deals at foreign trade shows covers a complete hands-on system for the entire exhibition cycle, paired with a massive amount of directly reusable tables, documents, and pitch templates. The course starts from on-site customer management tools for exhibitions, breaks down the 36-step complete exhibition plan, explains exhibition budgeting, 44 categories of essential exhibition materials, and staff itinerary division; it details pre-show warming-up, customer invitations, and the whole SNS omnichannel traffic-driving execution plan. It simultaneously shares on-site reception and deal-negotiation skills, universal sales pitches, and daily on-site review methods; it organizes the efficient post-show follow-up logic and high-reply-rate email scripts, and provides a standardized review SOP process. The accompanying flowcharts, budget tables, invitation records, negotiation templates, and follow-up scripts let foreign-trade business directly copy and implement them, greatly improving exhibition inquiry conversion and closed-deal volume.
Course Outline
1.001_Lesson 1: Get exhibition customer management right from the start - the efficient on-site reception tool_1
2.002_Lesson 2: You're about to exhibit; have you thought through the 36-step full-process plan?_1
3.003_Lesson 3: Besides booth fees, what other costs are there? How to make the exhibition budget?_1
4.004_Lesson 4: The 44 must-bring materials if you want more deals at the show; which ones did you never expect?_1
5.005_Lesson 5: No panic at the show: 10 major steps to control the full itinerary and staff division_1
6.006_Lesson 6: Double the exhibition effect: the 5 execution steps of pre-show warming up_1
7.007_Lesson 7: Without invitations you can't run a good show; don't miss this great chance to reactivate customers_1
8.008_Lesson 8: SNS promotion plan: promote your exhibition 360° with no blind spots_1
9.009_Lesson 9: Customer invitation files: don't work blindly at the show; make your effort pay off_1
10.010_Lesson 10: The decisive scene: how exhibition staff review the day and grow their closing skill_1
11.011_Lesson 11 (Part 1): Peak closing - on-site sales skills + universal sales pitch formula_1
12.012_Lesson 11 (Part 2): Peak closing - on-site sales skills + universal sales pitch formula_1
13.013_Lesson 12 Post-show: Efficient post-show follow-up model; break down the email scripts that make customers reply in seconds_1
14.014_Lesson 13: Making the effective exhibition process replicable: post-show deep-review SOP case for completed/uncompleted targets_1
15.015_1-[Pre-show prep] Full flow chart of overseas exhibition - one-glance overview - COCO original.pdf
16.016_2-[Pre-show prep] Overseas exhibition cost budget table template - know the numbers.xlsx
17.017_3-[Pre-show prep] Pre-show sales materials and item checklist comparison table.docx
18.018_4-[Pre-show prep] Exhibition staff and itinerary schedule.xlsx
19.019_5-[Pre-show prep] The 5 must-do steps of pre-show warming up.pdf
20.020_6-[Pre-show prep] 8 segments of pre-show customer invitation pitch templates.pdf
21.021_7-[Pre-show prep] SNS platform traffic-driving promotion plan execution checklist.xlsx
22.022_8-[Pre-show prep] Pre-show successful customer invitation tracking record.xlsx
23.023_9-[On-site practice] Daily review of exhibition staff and must-complete work checklist.xlsx
24.024_10-[On-site practice] On-site sales skills & pitches - 8700-character template to copy directly.pdf
25.025_11-[Post-show follow-up] 9 sets of follow-up pitch templates after the exhibition.pdf
26.026_12-[Post-show follow-up] Post-show review SOP process plan table.xlsx
27.027_13-[Post-show follow-up] After the show - post-show review SOP template for uncompleted targets.xlsx
28.028_14-[On-site practice] On-site sales English learning implementation plan table.xlsx

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