This 2026 Russia-zone cross-border bootcamp covers the two major Russian platforms OZON and Wildberries. It systematically dissects platform rules, after-sales risk control, four-layer product selection, three pricing logics, search-weight stacking, six ad plays and the FBP hit-product path; hands-on with multiple ERP data tools (Mengla, Miaoshou, Mango); details Russian first-leg and overseas-warehouse logistics; shares the 30-day new-store launch flow for both platforms and the three-step product ignition method; and includes full cross-border team building and performance-design plans. Suitable for newcomers wanting in on the Russian market, sellers with low OZON/WB traffic, merchants weak on Russian logistics or ad ROI, operators who cannot use ERP tools, and founders planning cross-border teams. Outcomes: master the two platforms' rules and avoid after-sales fines; layered selection, pricing and weight optimization; multi-type ad plays for high-ROI links; ERP fluency and 30-day new-store ramp-up; standardized cross-border team and KPIs. Course directory condensed: OZON module (market intro, seller rhythm, rules & after-sales, pricing logic, listing optimization, data-center analysis, 4-layer selection, 4 ad types/6 plays/3 anti-follow-selling tricks, 4 optimization directions for high conversion, 8-layer search-weight stacking, FBP path, 30-day new-store flow); Wildberries module (platform analysis & after-sales fines, listing/shipping differences, first-leg and 3PL overseas-warehouse shipping, FBS pricing & promo traffic, selection-software techniques, high-ROI ad setup, 3-step product ignition); electives (Mengla data, warehouse setup, price-index tuning, Miaoshou ERP listing, promo creation, Mango ERP listing, team build & KPIs; WB warehouse/pricing/listing/stock/promo demos).
This course comes with a materials pack. Members receive the access link by email after requesting the course.