
The course focuses on the full low-cost process of product testing under paid search promotion in e-commerce. It covers pre-test preparation, keyword screening, word segmentation and tiering, bidding and campaign-setup logic, and teaches you to read core metrics such as click-through rate, conversion rate, and favorites/add-to-cart. It distinguishes the data thresholds for potential products, ordinary products, and slow-moving products; explains how to control the test cycle and allocate budget; and helps you avoid the common mistake of blindly burning money. Through data review, you judge the market acceptance of a product and decide whether to scale up the spend or cut losses in time. It suits e-commerce operators, helping complete product testing efficiently with less promotion cost, quickly uncover potential hits for the store, and optimize product-selection decisions.
This course comes with a materials pack. Members receive the access link by email after requesting the course.