XBP Xinqun SEO · Google Search Engine Optimization Tutorial

Course Introduction

This Google SEO tutorial from Xiaobai Xinshi Academy targets zero-baseline students and systematically breaks down the underlying logic and ground-level methods of Google SEO. The course has eleven chapters, moving from basic SEO awareness, keyword research, content creation and on-page optimization, all the way through content promotion, backlink building, technical SEO, result tracking and site-structure optimization, plus a dedicated chapter on Google SEO in the AI era covering AI content preferences, structured markup and YouTube video optimization. It comes with per-chapter PDF slides, optimization checklists and a tool handbook. After completing it you can independently run the full SEO loop from keyword mining to ranking tracking — ideal for foreign-trade, cross-border independent-site and content entrepreneurs.

Course Catalog

├─1. Chapter 1: Course Introduction

│1. How to study this course

│2. Course overview

│3. What you can learn from this course

│4. What background you need

│SEO-Chapter-1.pdf

│

├─2. Chapter 2: SEO Basics

│1. What is SEO

│2. Basic elements of SEO

│3. The basic SEO workflow

│SEO-Chapter-2.pdf

│

├─3. Chapter 3: Keyword Research

│1. Key points of this chapter

│2. Finding keywords — core steps

│3. Finding keywords — expanding the vocabulary

│4. Finding keywords via competitors

│5. Other keyword tools: SEMrush, Ubersuggest

│6. Other keyword tools: Google's own tools

│7. How to filter keywords

│SEO-Chapter-3.pdf

│

├─4. Chapter 4: Content Creation

│1. Key points of this chapter

│2. Choosing content topics from keywords

│3. What is SEO-friendly content

│4. Creating a content outline

│5. Writing the content

│6. How to hire writers

│7. How to use AI for writing

│SEO-Chapter-4.pdf

│

├─5. Chapter 5: On-Page Optimization

│1. Key points of this chapter

│2. Web URLs

│3. Title tags and meta descriptions

│4. Article headings

│5. Internal links

│6. External links

│7. Image alt text

│8. Shopify product-page optimization

│SEO-Chapter-5.pdf

│SEO-Optimisation-Checklist-.pdf

│

├─6. Chapter 6: Content Promotion

│1. Key points of this chapter

│2. Facebook groups

│3. Facebook ads

│4. Quora Q&A

│5. Email outreach

│SEO-Chapter-6.pdf

│

├─7. Chapter 7: Backlinks

│1. Key points of this chapter

│10. Technique 7 — infographics

│11. Technique 8 — reverse image search

│12. Technique 9 — pillar article technique

│13. Technique 10 — learn from competitors

│14. Backlink summary

│2. A few important concepts

│3. Core backlink strategy

│4. Technique 1 — social media bios

│5. Technique 2 — business listings

│6. Technique 3 — guest posts

│7. Technique 4 — forums and comments

│8. Technique 5 — resource pages

│9. Technique 6 — broken links

│Backlinks.pdf

│Google-Operators.pdf

│SEO-Chapter-7.pdf

│Sites-to-submit-infographics-.pdf

│

├─8. Chapter 8: Technical SEO

│1. Key points of this chapter

│2. Setting up Google Analytics

│3. Setting up Google Console

│4. Submitting the XML Sitemap

│5. Broken links (404)

│6. Redirects (301)

│7. Boosting site speed

│8. Shopify product-page optimization

│9. Technical SEO summary

│SEO-Chapter-8.pdf

│

├─9. Chapter 9: Tracking Results

│1. Introduction to this chapter

│2. Keyword rankings

│3. Site traffic (GA4)

│4. Backlinks

│5. Site conversions (GA4)

│SEO-Chapter-9.pdf

│

├─10. Chapter 10: Site Structure Optimization

│1. Introduction to this chapter

│2. Design approach for site structure

│3. Service-type site structure

│4. Product-type site structure

│5. Product-type B2B site structure

│6. Cautions

│SEO-Chapter-10.pdf

│

├─Conclusion + Q&A Corner

│1. Q&A 2025 session 1

│2. Q&A 2025 session 2

│3. Q&A 2025 session 3

│SEO-Final-Words.pdf

│

└─11. Chapter 11: Google SEO in the AI Era

1. Key points of this chapter

2. Google's latest AI experience

3. What kind of content AI likes

4. Optimize content structure so AI can read it easily

5. Using structured markup

6. YouTube videos